For those who are marketing their business online – and in the modern marketplace, that should apply to every business owner and operator – the concept of high-quality online content is one that gets revisited often. Today’s consumers want more…
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Blog Archives
Short Form vs. Long Form Content: Which is Better?
When planning content on your website, you might think that all content is the same. That’s not really correct. Content has to be tailored to meet the needs of your audience. Your intended demographic may have very specific ideas about…
The Power of Content Marketing
It’s time to sit down and think about what drives customer engagement. Back in the days before the Internet, a customer could engage with a catalog or a print ad, an ad on the radio or television, or a beautifully…
Build a Great Content Marketing Strategy for Your Business
The process of building a great content marketing strategy for your business is the key to your success. This process includes creating and publishing a continuous flow of valuable content to fit your company’s unique situation. This will be a…
4 Steps to Content Marketing Success
You have the content, but where are all the customers? Content marketing does not start and stop at a blog, but is a multifaceted marketing approach that puts your content in front of customers to draw them to your blog,…
Why Isn’t It Working? Digital Marketing Success and Failure
Digital marketing is often spoken about as if it is the be-all and end-all of marketing. Most small business owners are often not familiar of what marketing entails, thinking that digital marketing is the way to go, or that social…
Tagged with: content marketing, Marketing Strategy, social media marketing
Posted in Digital Marketing, Digital Marketing Tips
Posted in Digital Marketing, Digital Marketing Tips
Optimizing Content: Pros and Cons of Google AMP and Facebook Instant Articles
Content is king, and you do your best to generate quality articles and posts for your clients and followers to read and make use of. It should only follow that when Facebook or Google make changes, you pivot and roll…
The Art of War and the Marketer – Part 3: Playing a New Tune
“There are not more than five musical notes, yet the combinations of these five rise to more melodies than can ever be heard.” – Sun Tzu The era of one note marketing is over and as cool as the Mid…
Tagged with: content marketing, digital marketing, email marketing, SEO, social media, web design
Posted in Digital Marketing, Marketing
Posted in Digital Marketing, Marketing
Digital Marketing 101: 5 Tips for Crafting Sharable Content
Creating sharable content is the basis of content marketing, and sharability isn’t hard to formulate. It all comes down to following a few key principles, and writing with a distinct purpose. Take a blog like Buzzfeed, for example. When it…
Tagged with: content marketing, digital marketing, shareable content
Posted in Content writing, Digital Marketing, Digital Marketing Tips
Posted in Content writing, Digital Marketing, Digital Marketing Tips
Bring Your Joy to the World: Content Distribution
While it’s nice to take the Field of Dreams outlook on content and assume that if you post it, they will come, this unfortunately just isn’t how it works in reality. The best content on the Internet won’t do your…
Online Marketing 101: Small Businesses
For many small business owners, online marketing professionals might as well be speaking Klingon. What’s an SMB? What does PPC mean? What’s the difference between a planned marketing campaign and real-time marketing? Don’t worry, this guide will get you up…
Tagged with: content marketing, digital marketing, social media marketing
Posted in Digital Marketing Tips
Posted in Digital Marketing Tips
Pump Up Your Stats with Shareable Visual Content
Some types of content are a lot more successful than others. Visually appealing and interesting content invites a click and then a share to social media like Facebook, Tumblr, Reddit and other networks that can take a video or image…
Less is More When Content is King
Anyone who knows anything about digital marketing knows that content is king. You could have the best product or service in the history of humankind, and you would still flounder for conversions if you lacked the ability to discuss, describe…
What a Blog Can Do for Your Business
If you’re trying to establish your business online, one of the best ways to do so is to start up a blog. Not just a blog posting whatever strikes your fancy at the time, of course, but a blog dedicated…
Rinse and Repeat: Sharing Your Blog the Right Way
Your business should already have a blog, but marketing that blog can often be a bit confusing, if not aggravating. You should always share each new blog post through your company’s various social media accounts, from Facebook to Twitter, but…
The Secret to Telling Your Brand’s Story
Connecting with your audience isn’t just about churning out content at a torrid pace. To really make a positive impression on the viewers that matter most, you’ll need to find a way to tell your brand’s story. While this might…
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