Blog Archives

4 Steps to Content Marketing Success

content marketing success

You have the content, but where are all the customers? Content marketing does not start and stop at a blog, but is a multifaceted marketing approach that puts your content in front of customers to draw them to your blog,

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Posted in Content writing, Digital Marketing

Why Isn’t It Working? Digital Marketing Success and Failure

Digital marketing is often spoken about as if it is the be-all and end-all of marketing. Most small business owners are often not familiar of what marketing entails, thinking that digital marketing is the way to go, or that social

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Posted in Digital Marketing, Digital Marketing Tips

Optimizing Content: Pros and Cons of Google AMP and Facebook Instant Articles

Content is king, and you do your best to generate quality articles and posts for your clients and followers to read and make use of. It should only follow that when Facebook or Google make changes, you pivot and roll

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Posted in Digital Marketing

The Art of War and the Marketer – Part 3: Playing a New Tune

“There are not more than five musical notes, yet the combinations of these five rise to more melodies than can ever be heard.”  – Sun Tzu The era of one note marketing is over and as cool as the Mid

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Posted in Digital Marketing, Marketing

Digital Marketing 101: 5 Tips for Crafting Sharable Content

Creating sharable content is the basis of content marketing, and sharability isn’t hard to formulate. It all comes down to following a few key principles, and writing with a distinct purpose. Take a blog like Buzzfeed, for example. When it

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Posted in Content writing, Digital Marketing, Digital Marketing Tips

Bring Your Joy to the World: Content Distribution

While it’s nice to take the Field of Dreams outlook on content and assume that if you post it, they will come, this unfortunately just isn’t how it works in reality. The best content on the Internet won’t do your

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Posted in Digital Marketing

Online Marketing 101: Small Businesses

Online Marketing

For many small business owners, online marketing professionals might as well be speaking Klingon. What’s an SMB? What does PPC mean? What’s the difference between a planned marketing campaign and real-time marketing? Don’t worry, this guide will get you up

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Posted in Digital Marketing Tips