Blog Archives

What is High-Quality Content and Why Is It Important to Your Business?

what is high-quality content

For those who are marketing their business online – and in the modern marketplace, that should apply to every business owner and operator – the concept of high-quality online content is one that gets revisited often. Today’s consumers want more

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Posted in Content writing

Short Form vs. Long Form Content: Which is Better?

Short Form vs Long Form

When planning content on your website, you might think that all content is the same. That’s not really correct. Content has to be tailored to meet the needs of your audience. Your intended demographic may have very specific ideas about

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Posted in Content writing

The Power of Content Marketing

The Power of Content Marketing

It’s time to sit down and think about what drives customer engagement. Back in the days before the Internet, a customer could engage with a catalog or a print ad, an ad on the radio or television, or a beautifully

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Posted in Content writing, Digital Marketing

Build a Great Content Marketing Strategy for Your Business

great content marketing

The process of building a great content marketing strategy for your business is the key to your success. This process includes creating and publishing a continuous flow of valuable content to fit your company’s unique situation. This will be a

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Posted in Digital Marketing

4 Steps to Content Marketing Success

content marketing success

You have the content, but where are all the customers? Content marketing does not start and stop at a blog, but is a multifaceted marketing approach that puts your content in front of customers to draw them to your blog,

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Posted in Content writing, Digital Marketing

Why Isn’t It Working? Digital Marketing Success and Failure

Digital marketing is often spoken about as if it is the be-all and end-all of marketing. Most small business owners are often not familiar of what marketing entails, thinking that digital marketing is the way to go, or that social

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Posted in Digital Marketing, Digital Marketing Tips

Optimizing Content: Pros and Cons of Google AMP and Facebook Instant Articles

Content is king, and you do your best to generate quality articles and posts for your clients and followers to read and make use of. It should only follow that when Facebook or Google make changes, you pivot and roll

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Posted in Digital Marketing

The Art of War and the Marketer – Part 3: Playing a New Tune

“There are not more than five musical notes, yet the combinations of these five rise to more melodies than can ever be heard.”  – Sun Tzu The era of one note marketing is over and as cool as the Mid

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Posted in Digital Marketing, Marketing

Digital Marketing 101: 5 Tips for Crafting Sharable Content

Creating sharable content is the basis of content marketing, and sharability isn’t hard to formulate. It all comes down to following a few key principles, and writing with a distinct purpose. Take a blog like Buzzfeed, for example. When it

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Posted in Content writing, Digital Marketing, Digital Marketing Tips

Bring Your Joy to the World: Content Distribution

While it’s nice to take the Field of Dreams outlook on content and assume that if you post it, they will come, this unfortunately just isn’t how it works in reality. The best content on the Internet won’t do your

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Posted in Digital Marketing

Online Marketing 101: Small Businesses

Online Marketing

For many small business owners, online marketing professionals might as well be speaking Klingon. What’s an SMB? What does PPC mean? What’s the difference between a planned marketing campaign and real-time marketing? Don’t worry, this guide will get you up

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Posted in Digital Marketing Tips

Pump Up Your Stats with Shareable Visual Content

Content Marketing

Some types of content are a lot more successful than others. Visually appealing and interesting content invites a click and then a share to social media like Facebook, Tumblr, Reddit and other networks that can take a video or image

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Posted in Digital Marketing

Less is More When Content is King

content

Anyone who knows anything about digital marketing knows that content is king. You could have the best product or service in the history of humankind, and you would still flounder for conversions if you lacked the ability to discuss, describe

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Posted in Content writing

What a Blog Can Do for Your Business

blogging, content marketing

If you’re trying to establish your business online, one of the best ways to do so is to start up a blog. Not just a blog posting whatever strikes your fancy at the time, of course, but a blog dedicated

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Posted in Blogging

Rinse and Repeat: Sharing Your Blog the Right Way

blogging

Your business should already have a blog, but marketing that blog can often be a bit confusing, if not aggravating. You should always share each new blog post through your company’s various social media accounts, from Facebook to Twitter, but

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Posted in Blogging

The Secret to Telling Your Brand’s Story

brand, storytelling

Connecting with your audience isn’t just about churning out content at a torrid pace. To really make a positive impression on the viewers that matter most, you’ll need to find a way to tell your brand’s story. While this might

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Posted in Marketing