With more than 700 million active users, Instagram has more than 500 million daily active users. Even though it doesn’t come close to Facebook, which tops the list with almost three times as many users, its numbers steadily increase, having more than Twitter and Tumblr combined.
5 Best Tips for Using Instagram to Promote Your Business
Using Instagram to promote your business seems is a no-brainer. This massive social media platform has the potential to help you reach new prospects and increase brand awareness. Without further ado, let’s jump right in to discuss optimal techniques and strategies that will help you get noticed on Instagram!
Design an Appealing Profile
Your profile should describe your company’s niche. There’s only one clickable link in your Instagram profile. Take advantage of it by switching it out frequently to drive leads and conversions. Don’t forget to include a phone number, contact info and directions in your Instagram Business profile so your visitors can easily contact you.
Create Beautiful Visual Content
Never post poor quality images to your business account. Make your business look its best by using attractive images to grab your follower’s attention. Mix it up with a variety of relevant business images and fun images to avoid constantly selling. Finally, consider using lifestyle images along with traditional marketing photos to create a realistic feeling and personality to your brand’s image.
Instagram Live Stream and Stories
Another great social media marketing tip includes taking advantage of Instagram Live Stream and Stories. Live stream can be published separately from your stories. Both disappear within 24 hours but can be saved for use at a later time.
Use Hashtags
#Hashtags expand your reach beyond your followers. Use hashtags relevant to your brand but also some of the more popular hashtags to get your content in front of a larger audience. Websites like Hashtagify.me finds the popularity, trends, and correlations to any and all hashtags. Relevant hashtags should fit into your marketing strategy, enabling you to market toward a distinctive audience and adding value to their customer experience.
A popular method of using Instagram to promote your business is to host a hashtag contest. Provide your followers with an incentive for following your page and participating in the contest. Partner with larger accounts to get your contest in front of a significantly larger audience.
Research each hashtag before using it. Sometimes a specific hashtag is broken, causing your post not to appear at all in the search results. Even though you can use up to 30 hashtags per post, it’s best to avoid hitting the threshold with every post.
Stop, Collaborate, and Mention
Vanilla Ice has a point: Mentioning other accounts gets their attention. When you collaborate with another account, it increases the exposure for both parties. Larger accounts aka influencer accounts typically give shout-outs in exchange for monetary compensation to help increase a smaller accounts exposure.
Run an Ad
Online marketing and online advertising are not the same things. In addition to promoting your business through organic channels, running an ad on Instagram gives your company a significant edge on the competition. The bonus is that Instagram ads appear natural due to the social media platform’s native-looking ads.
Finally, post on a frequent and steady basis but refrain from posting multiple times each day to avoid spamming your followers. What has your experience been when using Instagram to promote your business?
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