Blog Archives

Strategies to Increase Social Media Engagement After Recent Algorithmic Changes

Strategies to increase social media engagement

In June of 2018, Facebook changed its algorithm to provide a more personalized experience for users. For most people who use the social media site, this was a positive change. It meant more authentic engagement with users who mattered to

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Posted in Social Media

How to Do Live Video on Facebook

How to Do Live Video on Facebook

Sometimes statistics are so shocking that they boggle the mind. The sheer force of a number used to convey information can seem incomprehensible. When Engadget.com breaks down some numbers from Facebook Live, it can leave you blinking. For those of

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Posted in Social Media

Changes Ahead: Marketing Your Small Business on Facebook

Marketing Your Small Business on Facebook

Have you heard the latest news regarding the changes in the Facebook algorithm? Have you considered the way you’ll handle marketing your small business on Facebook as a result of the newest updates? Marketing Your Small Business on Facebook Facebook’s

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Posted in Marketing, Social Media

5 Ways of Using Facebook to Market Your Business in 2018

using Facebook to market your business

Hopefully, you’ve started working on a comprehensive plan for using Facebook to market your business with a rock solid content marketing plan. If not, you should start thinking about the different techniques that can help you grow your business this

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Posted in Social Media

5 Secrets the Pros Use to Create High Converting Facebook Ads

high converting Facebook ads

Facebook ads reach one of the largest user bases on the planet. It’s no joke, with 79 percent of all adults in the US actively using Facebook in their personal lives. In fact, almost a quarter of the world’s population

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Posted in Digital Advertising, Social Media

Algorithm Changes at Facebook: Social Media Marketers Get Ready

Facebook is changing algorithms again and has a message for publishers and that’s best summed up as, “Adjust your expectations.” For Facebook users, it means a change in the news feed to reflect friends and family over content provided by

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Posted in Digital Marketing, Social Media

The Power of Facebook’s Custom Audiences

It is not enough to have a Facebook page. It is not enough to update a Facebook page. It is not enough to have a strategy for social media. It is not enough to tweak your SEO. You, Small Business

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Posted in Digital Marketing, Marketing, Social Media