Sometimes statistics are so shocking that they boggle the mind. The sheer force of a number used to convey information can seem incomprehensible. When Engadget.com breaks down some numbers from Facebook Live, it can leave you blinking. For those of you who are link-averse, here is a little thumbnail of those numbers:
- Since 2016 – two years into Facebook Live’s launch – there have been 3.5 billion broadcasts.
- Since 2017 livestreams from verified pages have gone up 50% with hundreds of millions of people taking their video live.
- Broadcasts from Facebook Live have reached over two billion people.
Isn’t that amazing? Think about this – 40 percent of views on Facebook are not driven by the original video. The views are driven by people sharing the video. Now for the real kicker, Facebook’s native video content net a higher share rate than that of YouTube.com – by 1055 percent according to VentureBeat. This is simply the nature Facebook, people share content with their circle that influences them to do the same.
Quick Tips on How to Do Live Video on Facebook
Learning how to do live video on Facebook isn’t rocket science or brain surgery. You need to have a strategy that will let you as many people with your life the as possible.
- Make a schedule and remind people of when you will be going live.
- Create catchy descriptions for your live broadcast. Get descriptive but keep it short.
- Make sure that you have a strong connection. Wi-Fi works best, and you can use a portable hotspot. If that is not an option, a strong 4G connection is advised. If there is an insufficient signal, your “Go Live” button will be faded out.
- On your page and in every video, mind yours that they can follow you and opt in to get notifications when you are going live.
- Respond, respond, respond. If you have frequent commenters give valuable feedback, give them a shout out by name and respond to what they are saying. It’s called social media for a reason – so be social!
- Facebook recommends that go live for a minimum of 10 minutes. The longer the broadcast, the more people tune in and share. However, you can keep streaming for up to four hours.
- Create signature closing lines. Closing out your video with the signature closing line lets everyone know that the broadcast is over for today. It will also be something of a branding slogan that is memorable and unique.
When You Need the Next Step
Creating video content from your phone and a selfie stick is terrific. It shows authenticity and reaches out to a customer base that wants to relate. However, there comes a time when you should step it up and go to the next level. Work with 4 Step Studio and find out how to do live video on Facebook and work it into your overall marketing strategy. Buff up those live shots so that they stand out and shine. We’ll keep track of performance, viewer engagement and retention, and track those click-throughs for you so that you can do what you do best.
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