Not the Fairy Godmother Department: Redux


Let’s get this one out of the way right now – there is no magic wand to wave and get the results you want with your Google rankings. No magic wand, no fairy godmother, no wizard, and no instant anything. The biggest assets that you have when it comes to getting the results you want are patience, ethics, and hard work. There is no legitimate course you can take to whipping heavy hitters like Yelp or Yellow pages down the rankings in 30 days while boosting yourself to the top of page one. Anyone who tries to sell you anything like that is more than likely practicing Black Hat SEO that will end up hurting your rankings instead of helping them. So, when you see “Black Hat SEO that Still Works” and decide to take the risk of incurring the Mighty Google Banhammer ™ you and your site may end up in the SEO slammer.

What is White Hat SEO?

White Hat SEO is first and foremost the kind of SEO that will not get you kicked to the curb by Google, Bing, and Yahoo. White Hat is also called ethical or organic SEO from its emphasis on growing your rankings naturally without resorting to banned practices. It provides a slower takeoff, but a longer flight. White Hat, however, is not focused on optimizing the site for search engine bots, but for humans. For this reason, there’s an emphasis on accurate keywords and keyword analysis, backlinking, link building, and creating original content targeted at readers and user experience.

Content Discontent

Content is one of the key factors in your SEO, and if you through teachers were tough on grading papers, the internet is tougher. You can’t just throw up an indifferent blog every so often or use a text spinner to rewrite an older entry; it’s got to be original, created for humans, interesting for your target demographic, and relevant to your industry. It needs, most of all to provide value to your readers – whether it’s entertainment or information, or even both. Content trends also show that vlogs, podcasts, photography, and other media are growing in popularity and importance to audiences. There are a variety of paths to take for quality content, and a content professional can help you refine your voice and presentation to bring in interested seekers.

Take the High Road

It’s tempting, after trying on your own to improve your rankings and going nowhere fast, to go to the Dark Side. The thing is that Black Hat doesn’t really get you long term results or the quality traffic that you need to have a viable web presence and you’re taking the risk of being banned from the very services that you need in order to direct people to your site. We have a better way, and we have what it takes. Work with 4 Step Studio, and we’ll be with you every step of the way to help you grow your rankings the White Hat tried and true way.


4 Step Studio is an online marketing agency that specializes in website design and redesign, SEO, social media and more. Our team of experts focuses on helping small business get found online, while educating them on what will make them successful in the digital world. To learn more about what we can do for you, visit our website at

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Posted in Digital Marketing, SEO
One comment on “Not the Fairy Godmother Department: Redux
  1. […] As I have said before, there is no magic wand to wave that will put you at the top of Google search …. It takes time, effort, and creativity to craft an online presence for a business that is attractive, informative, and trustworthy. Let’s talk about some mistakes that will not only tank your rankings, but tank your relationship with your marketer. […]

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