Sometimes, doing it yourself isn’t the best option after all. It can be tempting, especially if you’re looking to save money, but unless you already have experience in the field choosing the DIY route will almost certainly limit your profitability and leave the majority of your marketing efforts struggling to make even a minor impact on your audience.
There are plenty of reasons to opt for professional assistance over DIY study and practice:
- The best digital marketers know the difference between public relations, traditional marketing and digital marketing. As reported by Search Engine Watch, there’s a great deal of overlap between these fields, but they’re not interchangeable. Digital marketers are trained in their specific field, and know their limits as well as their capabilities. A good digital marketer has a strict focus, and that training allows them to more clearly see the delineation between issues. Is that bad review on Yelp a public relations issue, or a reputation management issue? If you had a digital marketing agency working with you, they would have it handled before you could even ask the question.
- Time management. You’re a busy entrepreneur, do you really have time to post to Facebook every day, to Twitter multiple times a day, update your blog once or twice a week, respond to comments, keep your promos up to date online, research keywords to keep search rankings up and run your business? Unless you’re secretly an entrepreneurial superhero, probably not! Hiring a digital marketing agency allows you to focus on the parts of your business that you know best, while resting assured that everything online is under control.
- Profits and conversions. According to Business2Community, getting into digital marketing could land you a 24 percent conversion rate. However, this isn’t going to happen overnight, and it’s not going to happen with an inexperienced team. Close to 40 percent of small businesses report actually saving money from organized and professional digital marketing efforts—meaning not only are you looking at a dramatic conversion increase, but you’re also looking at a decent amount of money saved through your ability to focus on your business, a lack of print advertising and more. With lower costs and higher profits waiting for your business with the help of a digital marketing agency, there’s no reason to say no.
The biggest reason to work with an agency is because they already know what they’re doing. If you get into self-managed digital marketing as a small to mid-sized business, you have to deal with the dreaded “learning curve,” a period of indeterminable time full of missed opportunities that really only serves to remind you that hindsight is 20/20. When you work with an agency, that learning curve only applies to their understanding of your brand, takes very little time to work through, and doesn’t leave chances by the wayside. Instead, professional digital marketers come to the table with a level of expertise to understand what your company is missing, where it is in the digital marketing world, and where to go next.
Get ready to save money, get more loyal customers, and enjoy more time to do what you love! If you want your business to reach its fullest potential online, you need to market it effectively, and that takes a digital marketing agency. Contact 4 Step Studio today by filling out this form to get started!