Etiquette is a customary code of polite behavior. We know to follow some basic etiquette rules when we are in public places like restaurants, libraries, or a work place. Under no circumstances would we talk with a full mouth in a restaurant or scream in a library. Most of the simplest etiquette rules are just common sense and they are easy to remember and follow. Some of the rules are more complicated. But all of them have one main purpose – make people around you as comfortable as possible.
Today I want to discuss some common etiquette rules of web design that would help you to create a beautiful and “well-mannered” website your visitors will love.
Do create enough white space
Many people think that the white space or negative space on your website is just a boring “empty space” that must be filled in. That is not correct. White space is essential in creating a balanced aesthetically pleasant design. It directs your visitors’ focus towards the most important elements of your websites and makes your website easier to read, understand and navigate.
Don’t make it loud and flashy
Quite often I hear this request: “Make it brighter! Everything should be colorful and bold to stand out. And some music on the background would be really great to have!” Stop right there… When everything is bright and bold and stands out, nothing really stands out. Your most important messages and calls to actions are getting lost. And so are your visitors. Your website looks like a noisy, annoying clatter. There are hundreds of ways to draw your visitors’ attention to your website and keep them coming for more with great imagery and content, while keeping your design clean and easy to navigate.
Do support your brand personality and identity
Every business is different. Just like people, every business has its own personality and characteristics. Your website is a representation of your business online. Stay away from templates and traditional layouts that are used by all your competitors. Let your business uniqueness and personality shine through your website.
Don’t make your logo bigger
Creating a clear Brand identify doesn’t mean that your logo should take half of the area above the fold. Make your logo noticeable but size it appropriately to your design. Keep your visitors in mind. Most likely they are not coming to your website to see your logo.
Do get social
Social media is a very important aspect of your website SEO. With the introduction of “Hummingbird” algorithm, Google counts social media engagement as one of the major factors in your website ranking. So, feel free to get social and don’t forget to provide links to your Social Media pages on your website.
Don’t make your visitors think
Be nice to your guests. Don’t make them think. Make your website navigation clear and easy to access. Don’t make them look hard for the “Buy Now” or “Request a Quote” buttons. After all, visitors are not going to think too long. If they don’t find a product or a service they need right away, they’ll just leave and find it on your competitors’ website.
Do think about your mobile visitors
Nowadays, when mobile traffic accounts for 40-50% of all internet traffic, it would be very impolite to forget about your mobile visitors. Be hospitable and make sure that they feel comfortable and can easily navigate your website on their smart devices.
Don’t think that anybody can do it
Seriously, not everyone can do it. Even though your neighbor, friend or cousin knows something about computers, it doesn’t mean that they can design a great website for you. It takes a special set of skills, knowledge and experience to create a website that will look beautiful, behave great and provide your visitors with the best possible experience.
If you feel that “good enough” is no longer good enough for your business, contact 4 Step Studio (www.4stepstudio.com) for a free, no obligation consultation today.
4 Step Studio is an online marketing agency that specializes in website design and redesign, SEO, social media and more. www.4StepStudio.com
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