It’s tempting, when you’re first starting out, to save money however you can. However, when it comes to designing a website for law firms, you may find that your DIY chops fall little short. Templates can only go so far when it comes to creating a professional looking and highly functional website for your practice. Nobody saying that you have to have all the latest bells and whistles, but anyone searching for your site, your practice, or your specialty should be able to locate the information quickly, and take action. You risk losing a client if your site is subpar in design or response time.
What you need to know to design effective website for law firms.
1. Simple and fresh design wins every time.
Part of designing a website for law firms is making your brand memorable, something that will stand out. What you don’t want to be remembered for is slow loading times and so many bells and whistles that nobody could find what they were looking for.
2. SEO is the way to go.
SEO is the way to go. The Internet is now such a big and busy place, that even if you build the best website possible, you can’t be sure that people will be able to find you. Search engine optimization needs to take into account your location, your specialty, and some of the most popularly used search terms.
3. Content is king.
One of the most popular features on practice websites is a blog or “blawg” as some call them. Writing within your specialty shows both your passion for the practice of the law and your expertise.
It’s important for those who land on your page to be able to contact you quickly and easily. By putting in a “contact us” form or tab, click to call, or some other form of instant communication you are putting a valuable tool right into your potential clients’ hands.
5. Define your specialty, and explain it at length.
Take into account the different aspects of your practice and explain each one concisely.
6. Remember that you are not talking to other lawyers or legal professionals
Remember that you are not talking to other lawyers or legal professionals, you are talking to people who need to hire an attorney. You are basically using your webpage to sell someone on using your services.
7. Don’t be afraid to show little personality.
The Internet is a vast place, but it has also made the world a little smaller. One of the key building blocks in this is making your firm accessible. Don’t be afraid to showcase your staff, or your activities albeit within the realm of legal ethics.
8. Go social.
Link your website to your social media presences, wherever they are, and manage them to bring traffic to your website and your blog.
4 Step Studio appreciates the difficulties that law firms face when it comes to managing their digital presence. We supply digital marketing services, web design services, SEO, and other specialty services, with years of expertise. Let us be your in-house marketing firm, and we will show you what a difference professionalism and experience can make when it comes to your firm’s digital presence.
Fill out this form to get a free consultation from our web design professionals.