What is Google AMP? It refers to Google Accelerated Mobile Pages. What does Google AMP mean? Google Accelerated Mobile Pages (AMP) helps pages rank higher in the Search Engine Results Pages (SERPs). Plus, it’s supposed to provide faster load times and is backed by Google. It’s a win-win, right?
What Does Google AMP Mean for Your Business?
Google provides many tools for companies like a Google My Business listing. Google AMP is a free tool meant to improve loading speeds and rank of websites utilizing it. What does Google AMP mean for your business and other organizations looking to optimize their websites with AMP? Keep reading for a description of the pros and cons below.
Improved Mobile Experience
Google AMP is useful because it helps you optimize your website with the user experience in mind. In other words, it makes your site mobile-friendly with faster load times since users are beginning to gravitate to using tablets and mobile devices more frequently.
Higher Ranking in SERPs
Google finally released its mobile-first indexing features in March 2018. These features will use the mobile version of a website for indexing and ranking purposes. Better load times and mobile-friendliness will improve your sites ranking.
By using Google AMPs, your pages are featured in a carousel above the fold that allows users to scroll without needing to scroll down. These results are placed above all of the search results.
Better Page Load Speeds
Analytics Tracking Issues
If you’re already taking advantage of Google Analytics then you understand the importance of tracking and analyzing your organic traffic data. While Google AMP can work in conjunction with Google Analytics, it can be difficult to implement. The difficulty fluctuates depending on the various obstacles encountered on each website.
Internal Linking Problems
Google delivers a cached version by storing a copy of your page separately. As a result of the cache loading your website pages instead of the site server can cause the site to lose internal linking. If the AMP page loads from Google’s cache, the shared link won’t attribute to your original page link.
Best Marketing Practices
Even with the advantages Google AMP brings to the table, it can’t replace a quality website crafted by a professional web design firm. Whether you opt to use Google AMP or not, it’s your responsibility to properly implement the latest online marketing trends for 2018 to deliver useful, mobile-friendly content to keep readers on your website as long as possible.
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