It’s not a matter of having a web presence; it’s a matter of using it. There are millions of law firm websites out there, but in order to move up the ranks of the search engines, you and your firm…
Get the Latest Online Marketing Trends in Web Design, Social Media, Blogging, and More.
Your Online Marketing Experts
Blog Archives
How to Get Found: 5 Tips for Better Search Engine Rankings
Tagged with: digital marketing, keywords, Law Firm SEO, search engine optimization, SEO
Posted in Digital Marketing, SEO
Posted in Digital Marketing, SEO
Law Firm Online Success Guide. Part 2: 5 Tips for SEO Results
The first thing to understand about SEO is that it is not a magic wand. Like most things to do with computers, SEO is ruled by the law of GIGO – or if you put garbage in, you will get…
Tagged with: Law Firm SEO, search engine optimization, SEO
Posted in Digital Marketing, Digital Marketing Tips, SEO
Posted in Digital Marketing, Digital Marketing Tips, SEO
The Art of War and the Marketer Part 4: Competitive Analysis
“If you know the enemy and know yourself, you need not fear result of a hundred battles.” – Sun Tzu One of the hardest things to do is to perform a strictly honest competitive analysis. This kind of analysis inventories…
The Art of War and the Marketer – Part 3: Playing a New Tune
“There are not more than five musical notes, yet the combinations of these five rise to more melodies than can ever be heard.” – Sun Tzu The era of one note marketing is over and as cool as the Mid…
Tagged with: content marketing, digital marketing, email marketing, SEO, social media, web design
Posted in Digital Marketing, Marketing
Posted in Digital Marketing, Marketing
The Art of War and the Marketer Part 2: Measuring Results Means Preparation to Get Results
“Earth gives birth to length. Length gives birth to volume. Volume gives birth to counting. Counting gives birth to weighing. Weighing gives birth to victory.” ~ Sun Tzu All the great content, spot-on ads, and social media building is worth…
Tagged with: conversions, digital marketing, Revenue, ROI, Web Traffic
Posted in Digital Marketing, Marketing
Posted in Digital Marketing, Marketing
The Art of War and the Marketer. Part 1: Creating Native Marketing (Marketing That Doesn’t Feel Like Marketing)
“The supreme art of war is to subdue the enemy without fighting.” ~ Sun Tzu By now, most Internet users are wise to the ways of marketing, and kind of annoyed by it. The ubiquity of advertising means that many…
Tagged with: digital marketing, marketing, Online Advertising
Posted in Digital Marketing, Marketing
Posted in Digital Marketing, Marketing
Digital Marketing 101: 5 Ways to Make Your Brand Stand Out
It’s not possible to run a successful business without having a strong online presence. However, you need to be careful and strategic when approaching customers online, and there several things to keep in mind when trying to gain your audience’s…
Tagged with: brand, brand development, digital marketing
Posted in Digital Marketing, Digital Marketing Tips, Small Business
Posted in Digital Marketing, Digital Marketing Tips, Small Business
Digital Marketing 101: 5 Ways to Make the Most of Positive Reviews
Customers love reviews. They’re written by people just like them, who have had experience with a product or service, and often, they read reviews not just to make a rational assessment, but to validate what they already knew to be…
Tagged with: digital marketing, Reputation Management, reviews
Posted in Digital Marketing, Reputation Management
Posted in Digital Marketing, Reputation Management
Digital Marketing 101: 5 Tips for Crafting Sharable Content
Creating sharable content is the basis of content marketing, and sharability isn’t hard to formulate. It all comes down to following a few key principles, and writing with a distinct purpose. Take a blog like Buzzfeed, for example. When it…
Tagged with: content marketing, digital marketing, shareable content
Posted in Content writing, Digital Marketing, Digital Marketing Tips
Posted in Content writing, Digital Marketing, Digital Marketing Tips
Bring Your Joy to the World: Content Distribution
While it’s nice to take the Field of Dreams outlook on content and assume that if you post it, they will come, this unfortunately just isn’t how it works in reality. The best content on the Internet won’t do your…
Ghost of Digital Marketing Yet to Come: Up and Coming Web Design Trends
When it comes to keeping up with web design, too often it seems like some are beyond all hope. Even the subtlest shift causes dramatic changes in design standards a year or two down the road, making predictions about upcoming…
Ghost of Digital Marketing Present: Making Your Social Media Sparkle for the Season
Social media marketing has always been about living in the moment. Your post is only going to cross the feed of your followers once; the majority of them will scroll right by without a second glance. In order to get…
Tagged with: digital marketing, social media, social media marketing
Posted in Digital Marketing, Social Media
Posted in Digital Marketing, Social Media
Ghost of Digital Marketing Past: Old SEO Techniques You Shouldn’t Be Using
Article submissions were dead, to begin with. As dead as…well, a handful of other highly dated practices in the world of search engine optimization. SEO is a volatile field, constantly changing and evolving quickly enough to leave the heads of…
Inbound Marketing Over Turkey Dinner: How to Explain Your Job This Thanksgiving
It’s that time of year again! Everyone’s starting to get together, heading home and visiting relatives for some good old-fashioned pumpkin pie ad a finely roasted turkey dinner. While this is definitely an event to look forward to, it can…
Monster Hunting: How to Recognize the Most Beastly Clients
You’ve probably had your fair share of nasty clients, everyone has. The problem comes when you can’t figure out how to recognize and categorize these terrifying beasts in order to avoid them as needed. Thankfully, the majority of monster clients…
Nightmare on Digital Marketing Street
Horror movie buffs the world over sing praise for the classic Wes Craven film, A Nightmare on Elm Street. For the uninitiated, the leading characters of the film are haunted by a supernatural monster that kills them in their dreams,…
Zombie Clients: What to Do When They Want Your Brain
If you’ve been in the business for more than about a week, you’ve run into this particular monster of a client before, and probably been scared off by more than one. These are the clients that keep plowing forward, consuming…
How to Be a Marketing Necromancer in the Digital Age
Everyone wants to be the marketer who takes a down on its luck business and turns it around, restoring faith from the clientele and profits to the company. However, for most people this is a kind of magic that’s out…
Why Your Website Needs to Go Mobile
For many small to mid-sized businesses, making the company website mobile-ready sounds like a huge hassle without any promise of return. These small to mid-sized businesses are, however, completely wrong. Mobile web browsing is on the rise, with Smart Insights…
Your Picture’s 1000 Words Should Always Be About You!
With so many stock photo services available online, it’s easy to fall into the habit of using this attractive, professional and pre-created photography on your website rather than anything specific to you or your business. Contrary to popular belief, however,…
5 Marketing Lessons from the Strongest Brands
It goes without saying that big brands are big for a reason: it’s all about marketing. One of the most common mistakes small businesses make is assuming that the most powerful marketing techniques and standards used by big businesses are…
Tagged with: brand, brand development, digital marketing, digital marketing agency
Posted in Digital Marketing, Digital Marketing Tips
Posted in Digital Marketing, Digital Marketing Tips
Social Media 101: the Science of Facebook Scheduling
It seems like every social media guru has a formula on when you should post to Facebook. Some swear by first thing in the morning, between 6:00 and 8:00 AM, three weekdays and Saturday; others sing the praises of the…
Three Easy Ways to Boost Your Conversions
There are lots of different ways to increase website conversions, and a lot of people who will claim to tell you that they have a magic formula to boost your numbers. The methods vary in complexity and approach, but there…
5 SEO Tactics You Need to Stop
Nothing is static on the Internet. It’s a place of constant growth and change, where tactics for optimizing your website can change seemingly overnight. You’ve heard a lot about black hat versus white hat SEO, but now you’re going to…
Tweet of a Salesman
With social networks overtaking daily life on every front, there’s no doubt that business professionals of all kinds need to have a social media presence somewhere. The most expected first choice for salespeople and independent entrepreneurs is LinkedIn. In 2013,…
Social Media Analytics 101: Stats You Should Watch
There are a lot of ways to measure success in marketing. When it comes to social media, the sheer volume of numbers and figures to process can be overwhelming. The fact of the matter is, there’s a lot of meat…
White Hat Hacks For Competitor Analysis
There are a lot of so-called SEO and SEM specialists who will tell you marvelous tales of all the things that they can do for you, very often in the context of destroying your competition. While the language of competition…
Tagged with: competitive analysis, competitor analysis, digital marketing, white hat
Posted in Digital Marketing
Posted in Digital Marketing
Want More Web Traffic? Get a Mobile Website!
No marketing professional ever seriously asks if a small business wants more web traffic; these days, that’s practically a trick question. By the middle of 2014, Small Business Trends reported that a whopping 60 percent of all web traffic was…
Tagged with: Mobile, mobile web design, mobile website, Responsive web design, responsive website, Web Traffic
Posted in Digital Marketing, Website design
Posted in Digital Marketing, Website design
Pump Up Your Stats with Shareable Visual Content
Some types of content are a lot more successful than others. Visually appealing and interesting content invites a click and then a share to social media like Facebook, Tumblr, Reddit and other networks that can take a video or image…
Facebook and Video: Everything Your Business Needs
How many videos does your business have posted on Facebook? If your answer is “none,” or even “just a couple,” then you need to catch up with the growing marketing platform as soon as possible! According to Facebook’s own business…
Why Hiring a Digital Marketing Agency is Worth Your Money
Sometimes, doing it yourself isn’t the best option after all. It can be tempting, especially if you’re looking to save money, but unless you already have experience in the field choosing the DIY route will almost certainly limit your profitability…
Get the Latest Online Marketing Trends in Web Design, Social Media, Blogging, and More. 