Is difficult to overstate the benefits of visual advertising. Go back 100 years from today, and photography was the hot new thing. It wasn’t even color photography, but black and white. More common were illustrations because photography was very expensive, and very exclusive. Only the real big shots of retail could afford to use it, and even then they used it very sparingly. Over time, photography became a widely used medium in order to communicate with customers. Color photography, and full-color ads eventually became accessible to even the smallest businesses.
In time, commercials on television went from being very expensive investments of advertising capital to being something that even a mom-and-pop shop could afford to do. The broadening of video markets with cable brought the price down even further. In the digital age, we are experiencing the same distribution of what was formerly a very expensive specialty – digital advertising.
The Power of Video Marketing
In the Internet Age, business compete in a marketplace that is increasingly crowded, with retail stores losing ground to shopping that is quick – making purchases with a point and click – and open 24-7-365.
However, your product or service needs a clear, standout presentation to connect with the potential customer and turn that browse into a sale. The power of video marketing lies in the sheer numbers of the audience and their varied reasons for watching. Eight percent of watchers are looking for information on products and services, or actively shopping, with 82 percent of the population of the US actively watching videos online. In another sign of ongoing disruption of media norms, YouTube claims that their targeted ads are 80 percent more effective than ads that air on network or cable television.
The Death of 30 Seconds
How fast can you make your point? The traditional 30 second ad is falling to the shorter ad format of 15, 6, and even as little as 3 seconds. The goal is to get that click and usher the viewer into the marketing funnel, it doesn’t matter if it’s an ad playing on Super Bowl Sunday or airing for three seconds ahead of a cat video on YouTube. If you can refine your message into a shorter format, or just put out something interesting that takes six seconds to say and show, you have a way to unlock the power of video. Get the click and run with it!
Pick a Pro for the Best Results
Harnessing the power of video marketing is not complicated. Good production values can a personality are the best tools you have, but refining you vision into a marketing strategy might take a little more experience in digital marketing and social media.
Working with 4 Step Studio brings you an experienced marketing department, for much less cost than staffing your own on a full time basis. We have the experience to guide you through concept, development, production, and mount a successful campaign that makes your video worth every penny.
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