Budgeting for your business sometimes means making some tough calls with the company finances. Whether it’s cutting down on certain marketing endeavors or shifting limited funds to different areas of the organization, making the right choices on these important topics can make or break the viability of your brand. With this in mind, let’s spend a few minutes talking about the difference between bargain bin website designers and their professionally trained counterparts. This way, when the time comes to show off your branded page to the digital world, you won’t end up with a website that leaves online shoppers clamoring for more.
Websites Require More Than Just Fancy Presentation
First off, one of the biggest mistakes brands make when stepping foot into the site design and development arena is being awestruck by fancy presentations that lack substance. As Brian Carpenter of LinkedIn explains in a post on the subject, having a bargain rate designer offer you a deal that’s too good to be true probably fits this billing fairly accurately.
Designing a site that’s functional, ascetically pleasing, and also able to withstand the surge of incoming traffic during peak hours and seasons takes more than just a fancy template and some basic tech infrastructure. If you want to maximize your digital presence, and avoid a malfunction meltdown, hiring an expert to handle these needs is the best answer for brands of virtually any size.
You Can’t Afford to Stress over Design Implementation
Outside of the need for a proper design job that goes beyond the bare minimums, Carpenter goes on to point out that you probably don’t have a ton of time to dedicate to handling site issues and concerns, so stability and support definitely matter when making this choice. While the designers that offer dirt cheap rates throw together a site as quick as possible and send you on your way, professional developers generally offer support and top tier customer service through all phases of the process.
Whether it’s sitting down for a conceptual meeting and detailing the needs of the site or ensuring that your domain stays live and secured as the Internet changes and evolves, it doesn’t take much to see that skipping the bargain offerings can help you stay focused on the other portions of your business, all while leaving the heavy design lifting to more experienced hands.
Finding the Right Professional for the Job
So now that you know it’s in your brand’s best interests to find a qualified designer that can handle your site needs, how do you know who is the right person for the job? According to Paul Jarvis of Inc. magazine, it all starts with browsing around for live selections that pique your interest. By checking out design portfolios or making notes of appealing and functional offerings from around the web, you can start to hone in on the right professional for the job. Additionally, don’t be afraid to connect with a variety of experts in this field in an effort to explore all of your options.
Just like any other major business relationship, ensuring compatibility as you move through the project is key. With this approach, as well as the rest of what you’ve learned, you can now find the right expert to bring your design dreams to life, all while leaving the substandard bargain offerings in your digital rearview mirror.