It’s essential to start the new year knowing what lies ahead for web design since it’s one of the most important aspects of marketing your business. The coming year is gearing up to be the bigger and better versions of…
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Yearly Archives: 2014
Giving Visitors What They Clicked for: 3 Classic Landing Page Mistakes
Landing pages are used for multiple functions, whether as a way to draw a visitor in for a specific offer or simply the front page of your website. Just like every marketing philosophy, there are major dos and don’ts when…
5 Reasons to Hire a Professional to Do Your SEO
SEO optimization is not a new approach to drawing traffic to your website, but it’s still a popular one. It also becomes progressively more complex each year, and in order to reap its benefits, you need to stay ahead of…
3 Last Minute Social Media Marketing Hacks for the Holidays
Social media is the name of the game all year round, but the holidays are one of the most important times to pull out all the stops. Here are three tactics to do one last round of social media marketing…
Turning Thanksgiving into a Marketing Goldmine for Your Small Business
The holiday season is in full swing, which means now is the time for your small business to make the most of one of the busiest times of the year. To help get you on the right track before Thanksgiving…
How to Tell If Your Website Sucks
It’s the one thing no business manager or owner wants to hear – your website sucks. Unfortunately, simply sticking your head in the sand and hoping for the best won’t change the fact that your page isn’t up to par.…
Making the Right Call When It Comes to Website Design Services
Budgeting for your business sometimes means making some tough calls with the company finances. Whether it’s cutting down on certain marketing endeavors or shifting limited funds to different areas of the organization, making the right choices on these important topics…
Turning Your Website into a Model Employee
One of the biggest mistakes a business can make is viewing its website as some sort of tangential or secondary tool. Sure, building a strong stable of in-house employees that handle consumer relations is a top priority, but neglecting your…
Putting Facebook Insights to Good Use for Your Small Business
With roughly two-thirds of the adult U.S. population logging on daily, according to Monica Anderson and Andrea Caumont of Pew Research, there’s no denying that keeping track of all the latest trends and developments within Facebook’s user base can tell…
Tagged with: Facebook, Facebook insights, social media, social media management
Posted in Social Media
Posted in Social Media
5 Tips for Improving Your Site’s User Experience
While raising awareness for your brand via social media, blogging, and other marketing strategies helps boost traffic, your hard work will be all for naught if you’re showing off a website that’s locked in the digital Dark Ages. To avoid…
The Secret to Telling Your Brand’s Story
Connecting with your audience isn’t just about churning out content at a torrid pace. To really make a positive impression on the viewers that matter most, you’ll need to find a way to tell your brand’s story. While this might…
Is Calculating Social Media Marketing ROI Possible?
The Internet is full of blogs and sites telling you how powerful social media is in conjunction with the rest of your digital marketing efforts. While this claim has plenty of stats to back it up, how do you know…
Tagged with: data analysis, digital marketing, marketing, ROI, social media
Posted in Marketing, Social Media
Posted in Marketing, Social Media
Making the Most of Your Digital Marketing First Impression
It’s a worn out cliché, but it’s never meant more in the world of digital marketing than it does today – you only get one shot at a great first impression, so you had better make the most out of…
Tagged with: blogging, digital marketing, online marketing, social media, social media management
Posted in Marketing, Web Presence
Posted in Marketing, Web Presence
5 Signs It’s a Good Time to Redesign Your Website
Your website is the digital face of your organization, so making sure it’s top of the line is vital to staying in the good graces of your consumers. Just like a night out with your friends, chances are you wouldn’t…
Why Your Email Marketing Sucks (and What You Can Do to Fix It)
Sometimes the truth can be a little hard to swallow – especially when it comes to your lackluster email marketing campaign. However, hiding from the reality of the situation only makes it harder for your brand to get back on…
Tagged with: CTA, digital marketing, email, email marketing, marketing
Posted in Email Marketing, Marketing
Posted in Email Marketing, Marketing
How to Set up a LinkedIn Company Page
Regardless of the size of your business, in today’s marketplace it definitely pays to be a social butterfly. While Facebook and Twitter might be the best platforms for sharing funny cat pictures and 90s pop culture quizzes, if you really…
Tagged with: business page, digital marketing, Linkedin, marketing, social media
Posted in Marketing, Social Media
Posted in Marketing, Social Media
Learning How to Properly Handle Online Business Reviews
It’s the ultimate nightmare scenario for ever small business owner. You’ve worked hard to build a niche for your brand, only to go online and find a negative review. The worst part is that sometimes these reviews aren’t even accurate.…
Tagged with: online reputation, Reputation Management, reviews, small business
Posted in Reputation Management, Small Business
Posted in Reputation Management, Small Business
Gauging the Impact of the ALS Ice Bucket Challenge
A baby walking a dog. An adult sitting in a high chair. A group of women “twerking” in front of a bunch of children. Sometimes, there’s no rhyme or reason why something goes viral. Then there’s the latest trend making…
Four Reasons Your Business Should Love #Hashtags
Whether it’s Facebook, Twitter, Google+, or any other platform, there’s one fact you can’t argue against – hashtags keep the social media world spinning. #FlashBackFriday, #Caturday, and all of the rest of the most popular tags keep the conversation flowing…
4 Step Studio’s Latest Customers Include E&L Insurance, All Realty, Psychology Persia & Tiny Little Dancer
E&L Insurance E&L Insurance is an independent insurance agency that focuses on selling personal and commercial insurance to customers in Florida. Insurance is highly competitive and it’s important that their website is easy to use, flows well and allows customers to request…
Tagged with: customers, digital marketing, graphic design, marketing, online marketing, SEM, SEO, web design, web solution, website design
Posted in Web Presence
Posted in Web Presence
Which Social Media Platform Is Right for Your Business?
It’s the burning question on the mind of every small business owner – which social network should you be on? Unfortunately, solving this dilemma’s far from easy. For starters, Greg Sterling at Marketing Land reports over 25 million active small…
Tagged with: digital marketing, grow small business, social media, social media management
Posted in Social Media
Posted in Social Media
Setting Up Your Facebook Business Page – Lesson 101
Session One: Beginners, How To Setup Your Facebook Business Page At this point you’ve heard that Social Media is changing how businesses communicate and reach new customers. We’ve seen this first hand in thousands of businesses and there is so much…
Tagged with: Facebook, Facebook business page, Facebook help for business, Facebook training, live webinar, setup Facebook, social media, training
Posted in Social Media
Posted in Social Media
What are you doing for your community?
Giving Back One of our customers started a campaign this month to help raise school supplies for Broward County public schools. This particular customer is a big believer in giving back to the community and being involved in what is happening locally. Why…
Facebook Fit Miami Unplugged
Last month 4 Step Studio attended the Facebook Fit expo hosted at Soho Studios in Miami, FL. The event targeted small businesses and entrepreneurs to help them achieve success with Facebook and other business tools. Today, over 30 million small businesses…
4 Step Studio’s Latest Customers Include Mom’s Retreat, LR Printing, and More
4 Step Studio is a South Florida based Full Service Digital Marketing Agency that primarily focuses on helping small businesses grow and improve their online presence. By offering affordable services for website design and redesign, social media marketing, search engine…
Tagged with: digital marketing agency, email marketing, grow small business, internet marketing, marketing, website design
Posted in Marketing, SEO, Social Media, Web Presence
Posted in Marketing, SEO, Social Media, Web Presence
Marketing Ingenuity, From a 7 Year Old
Summer is here and if you have children, this means either sending them off to camp, putting them with a babysitter, having them sit around the house, going on vacation or maybe summer school. While summers create wonderful memories for…
The Etiquette Of Web Design
Etiquette is a customary code of polite behavior. We know to follow some basic etiquette rules when we are in public places like restaurants, libraries, or a work place. Under no circumstances would we talk with a full mouth in…
It’s Time To Freshen Up…
…My Website Ask yourself these simple questions about your website Have you update your website in the last 30 days? Is your website mobile optimized or responsive? Are you getting leads from your website? Can your customers find you online? Is…
Social Media Isn’t a Sprint, It’s a Marathon
Having The Endurance Over the weekend I attended an event where the topic was Endurance. The focus was related to how we need to stay focused, work hard and smart and not loose hope or faith, when things get tough. This…
Why You Need A Digital Marketing Agency To Manage Your Social Media
You’re Not Alone Determining if social media is right for your business can be complicated if you don’t have the resources, time, experience or knowledge of using social media for business. Hiring a Digital Marketing Agency that has expertise in this…
Do Keywords Really Matter?
Ever since Google dropped the preverbal black cloak over Marketers eyes, the topic of keyword relevance has been a debatable subject. Does the keyword matter anymore? What should be the focus on building a social SEO strategy going forward? Quality…
The Web is Your Oyster: Where to Find Free-to-Use Images
Originally posted on The Daily Post:
For many of you, images are an integral part of your site. But sometimes, you might not have the right photograph to use for a post. As we’ve mentioned before, you can use the…
Posted in Uncategorized
Benefits of Proper Search Engine Optimization
Search engine optimization (SEO) is a process of bringing your website in the top search engine ranking for a advantageously defined set of keywords. SEO brings your website visible on the internet in the search engines (Google / Yahoo / Bing)…
Tagged with: get found, google, marketing, online marketing, search engine optimization, SEO, web presence
Posted in Web Presence
Posted in Web Presence
LinkedIn Says Good-Bye to Product and Service Pages
Linkedin Showcase Pages Many businesses have spent time developing and creating not just their Company page on LinkedIn, but also product and services pages. As of April 14th 2014, the product and services pages are gone. Thats right, Say Good-Bye!…
Why You Should Care About Your Web Presence?
Nurture & Grow Your Small Business Online Why should you care? Because it isn’t about what you want, it is about your customer and what they want. If your customer or potential customer uses the web or social media, then you…
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