Yearly Archives: 2014

Sneak Peak of Hot Web Design Trends for 2015

Web design

It’s essential to start the new year knowing what lies ahead for web design since it’s one of the most important aspects of marketing your business. The coming year is gearing up to be the bigger and better versions of

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Posted in Website design

Giving Visitors What They Clicked for: 3 Classic Landing Page Mistakes

Landing Page, marketing

Landing pages are used for multiple functions, whether as a way to draw a visitor in for a specific offer or simply the front page of your website. Just like every marketing philosophy, there are major dos and don’ts when

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Posted in Digital Marketing Tips

5 Reasons to Hire a Professional to Do Your SEO

SEO, Keywords, Content

SEO optimization is not a new approach to drawing traffic to your website, but it’s still a popular one. It also becomes progressively more complex each year, and in order to reap its benefits, you need to stay ahead of

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Posted in SEO

3 Last Minute Social Media Marketing Hacks for the Holidays

Social Media, Marketing, Holidays

Social media is the name of the game all year round, but the holidays are one of the most important times to pull out all the stops. Here are three tactics to do one last round of social media marketing

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Posted in Marketing

Turning Thanksgiving into a Marketing Goldmine for Your Small Business

Marketing, Thanksgiving

The holiday season is in full swing, which means now is the time for your small business to make the most of one of the busiest times of the year. To help get you on the right track before Thanksgiving

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Posted in Marketing

How to Tell If Your Website Sucks

Website, webdesign

It’s the one thing no business manager or owner wants to hear – your website sucks. Unfortunately, simply sticking your head in the sand and hoping for the best won’t change the fact that your page isn’t up to par.

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Posted in Website design

Making the Right Call When It Comes to Website Design Services

Web design, Website, Website Design Services

Budgeting for your business sometimes means making some tough calls with the company finances. Whether it’s cutting down on certain marketing endeavors or shifting limited funds to different areas of the organization, making the right choices on these important topics

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Posted in Website design

Turning Your Website into a Model Employee

Website, web design

One of the biggest mistakes a business can make is viewing its website as some sort of tangential or secondary tool. Sure, building a strong stable of in-house employees that handle consumer relations is a top priority, but neglecting your

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Posted in Website design

Putting Facebook Insights to Good Use for Your Small Business

Facebook, Social Media

With roughly two-thirds of the adult U.S. population logging on daily, according to Monica Anderson and Andrea Caumont of Pew Research, there’s no denying that keeping track of all the latest trends and developments within Facebook’s user base can tell

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Posted in Social Media

5 Tips for Improving Your Site’s User Experience

website design, user experience

While raising awareness for your brand via social media, blogging, and other marketing strategies helps boost traffic, your hard work will be all for naught if you’re showing off a website that’s locked in the digital Dark Ages. To avoid

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Posted in Website design

The Secret to Telling Your Brand’s Story

brand, storytelling

Connecting with your audience isn’t just about churning out content at a torrid pace. To really make a positive impression on the viewers that matter most, you’ll need to find a way to tell your brand’s story. While this might

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Posted in Marketing

Is Calculating Social Media Marketing ROI Possible?

Social Media, ROI

The Internet is full of blogs and sites telling you how powerful social media is in conjunction with the rest of your digital marketing efforts. While this claim has plenty of stats to back it up, how do you know

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Posted in Marketing, Social Media

Making the Most of Your Digital Marketing First Impression

Marketing first impression, Online marketing

It’s a worn out cliché, but it’s never meant more in the world of digital marketing than it does today – you only get one shot at a great first impression, so you had better make the most out of

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Posted in Marketing, Web Presence

5 Signs It’s a Good Time to Redesign Your Website

website design, website redesign

Your website is the digital face of your organization, so making sure it’s top of the line is vital to staying in the good graces of your consumers. Just like a night out with your friends, chances are you wouldn’t

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Posted in Web Presence, Website design

Why Your Email Marketing Sucks (and What You Can Do to Fix It)

email marketing

Sometimes the truth can be a little hard to swallow – especially when it comes to your lackluster email marketing campaign. However, hiding from the reality of the situation only makes it harder for your brand to get back on

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Posted in Email Marketing, Marketing

How to Set up a LinkedIn Company Page

Regardless of the size of your business, in today’s marketplace it definitely pays to be a social butterfly. While Facebook and Twitter might be the best platforms for sharing funny cat pictures and 90s pop culture quizzes, if you really

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Posted in Marketing, Social Media

Learning How to Properly Handle Online Business Reviews

Online Business Reviews

It’s the ultimate nightmare scenario for ever small business owner. You’ve worked hard to build a niche for your brand, only to go online and find a negative review. The worst part is that sometimes these reviews aren’t even accurate.

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Posted in Reputation Management, Small Business

Gauging the Impact of the ALS Ice Bucket Challenge

A baby walking a dog. An adult sitting in a high chair. A group of women “twerking” in front of a bunch of children. Sometimes, there’s no rhyme or reason why something goes viral. Then there’s the latest trend making

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Posted in Marketing, Social Media

Four Reasons Your Business Should Love #Hashtags

Whether it’s Facebook, Twitter, Google+, or any other platform, there’s one fact you can’t argue against – hashtags keep the social media world spinning. #FlashBackFriday, #Caturday, and all of the rest of the most popular tags keep the conversation flowing

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Posted in Social Media

4 Step Studio’s Latest Customers Include E&L Insurance, All Realty, Psychology Persia & Tiny Little Dancer

E&L Insurance E&L Insurance is an independent insurance agency that focuses on selling personal and commercial insurance to customers in Florida. Insurance is highly competitive and it’s important that their website is easy to use, flows well and allows customers to request

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Posted in Web Presence

Which Social Media Platform Is Right for Your Business?

It’s the burning question on the mind of every small business owner – which social network should you be on? Unfortunately, solving this dilemma’s far from easy. For starters, Greg Sterling at Marketing Land reports over 25 million active small

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Posted in Social Media

Setting Up Your Facebook Business Page – Lesson 101

Session One: Beginners, How To Setup Your Facebook Business Page At this point you’ve heard that Social Media is changing how businesses communicate and reach new customers. We’ve seen this first hand in thousands of businesses and there is so much

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Posted in Social Media

What are you doing for your community?

Giving Back One of our customers started a campaign this month to help raise school supplies for Broward County public schools. This particular customer is a big believer in giving back to the community and being involved in what is happening locally. Why

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Posted in Marketing

Facebook Fit Miami Unplugged

Last month 4 Step Studio attended the Facebook Fit expo hosted at Soho Studios in Miami, FL. The event targeted small businesses and entrepreneurs to help them achieve success with Facebook and other business tools. Today, over 30 million small businesses

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Posted in Social Media

4 Step Studio’s Latest Customers Include Mom’s Retreat, LR Printing, and More

4 Step Studio is a South Florida based Full Service Digital Marketing Agency that primarily focuses on helping small businesses grow and improve their online presence. By offering affordable services for website design and redesign, social media marketing, search engine

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Posted in Marketing, SEO, Social Media, Web Presence

Marketing Ingenuity, From a 7 Year Old

Summer is here and if you have children, this means either sending them off to camp, putting them with a babysitter, having them sit around the house, going on vacation or maybe summer school. While summers create wonderful memories for

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Posted in Marketing

The Etiquette Of Web Design

Etiquette is a customary code of polite behavior. We know to follow some basic etiquette rules when we are in public places like restaurants, libraries, or a work place.  Under no circumstances would we talk with a full mouth in

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Posted in Web Presence

It’s Time To Freshen Up…

…My Website Ask yourself these simple questions about your website Have you update your website in the last 30 days?  Is your website  mobile optimized or responsive? Are you getting leads from your website? Can your customers find you online? Is

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Posted in Web Presence

Social Media Isn’t a Sprint, It’s a Marathon

Having The Endurance  Over the weekend I attended an event where the topic was Endurance. The focus was related to how we need to stay focused, work hard and smart and not loose hope or faith, when things get tough. This

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Posted in Social Media

Why You Need A Digital Marketing Agency To Manage Your Social Media

You’re Not Alone Determining if social media is right for your business can be complicated if you don’t have the resources, time, experience or knowledge of using social media for business. Hiring a Digital Marketing Agency that has expertise in this

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Posted in Social Media

Do Keywords Really Matter?

Ever since Google dropped the preverbal black cloak over Marketers eyes, the topic of keyword relevance has been a debatable subject. Does the keyword matter anymore? What should be the focus on building a social SEO strategy going forward? Quality

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Posted in SEO

The Web is Your Oyster: Where to Find Free-to-Use Images

Originally posted on The Daily Post:
For many of you, images are an integral part of your site. But sometimes, you might not have the right photograph to use for a post. As we’ve mentioned before, you can use the…

Posted in Uncategorized

Benefits of Proper Search Engine Optimization

Search engine optimization (SEO) is a process of bringing your website in the top search engine ranking for a advantageously defined set of keywords. SEO brings your website visible on the internet in the search engines (Google / Yahoo / Bing)

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Posted in Web Presence

LinkedIn Says Good-Bye to Product and Service Pages

Linkedin Showcase Pages Many businesses have spent time developing and creating not just their Company page on LinkedIn, but also product and services pages. As of April 14th 2014, the product and services pages are gone. Thats right, Say Good-Bye!

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Posted in Social Media

Why You Should Care About Your Web Presence?

Nurture & Grow Your Small Business Online Why should you care? Because it isn’t about what you want, it is about your customer and what they want. If your customer or potential customer uses the web or social media, then you

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Posted in Web Presence