Advertising Don’ts: Pants on Fire Edition

Don’t be that guy. Or rather, don’t be that business. You’ve heard of false advertising, but not a lot of people are clear on what it is, and how it can come back around to bite you right in the

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Posted in Digital Advertising, Marketing

The 5 Best Ways to Tank Website Conversions

Every once in a while, you run across a website that is so ill thought out, so badly arranged, so outright annoying, that you have to wonder just how the business can continue to operate. No naming and shaming, we

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Posted in Website design

Optimizing Content: Pros and Cons of Google AMP and Facebook Instant Articles

Content is king, and you do your best to generate quality articles and posts for your clients and followers to read and make use of. It should only follow that when Facebook or Google make changes, you pivot and roll

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Posted in Digital Marketing

Handling Negative Feedback with Grace and Class

Feedback happens. Sometimes it’s a good thing, sometimes it’s a bad thing – and sometimes even bad feedback can be a good thing that helps you to improve. When that feedback is public, how you handle the situation can sometimes

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Posted in Reputation Management

A Beginner’s Guide to Successful Social Media Advertising Part 1: Saying Hello

The first thing to understand about social media advertising is that this is just a part of a larger marketing strategy that can and should website design, SEO, content marketing, digital advertising, and email marketing, too. It is not the

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Posted in Digital Advertising

Building for Conversions: 5 Things to Do Now

Are you Amazon? The answer is probably not. If you were Jeff Bezos, you wouldn’t be here. You would have all the conversions that you need. You would be running the Washington Post, or something like that. However, instead you’re

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5 Email Marketing Tips for Your Next Campaign

Email is not dead and don’t take anyone seriously who tried to tell you that it is. Yes, email marketing has changed, and it will continue to do so, but consigning it to the trash bin of marketing history is

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Posted in Digital Marketing Tips, Email Marketing

Algorithm Changes at Facebook: Social Media Marketers Get Ready

Facebook is changing algorithms again and has a message for publishers and that’s best summed up as, “Adjust your expectations.” For Facebook users, it means a change in the news feed to reflect friends and family over content provided by

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Posted in Digital Marketing, Social Media

5 Digital Marketing Myths that Need to be Busted

There are a lot of marketing “truths” that have been repeated for years. It’s just like the “drink eight glasses of water a day” thing that’s been around for so long. Nobody knows where it came from, but everyone takes

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Remarketing: Getting a Second Chance at a First Impression

Remarketing is exactly that – a second chance to make a first impression through a variety of avenues. Odds are that you’ve been the subject of remarketing yourself and never even thought about it. Remarketing even comes in different flavors,

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Posted in Digital Marketing, Marketing

Website SEO Check List

Basic SEO in 2016 is not the same as basic SEO in 2010. As I often remind people, the internet is not a “set it and forget it” technology, but one that is constantly evolving and changing. For those who

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Posted in Digital Marketing Tips, SEO

Make Your Business Blog a Go-To

Connecting with customers is more than advertising or marketing. Connection is about communicating. The era of monodirectional advertising is and has been over for some time.  People looking at your products and services want to go deeper than your latest

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Posted in Blogging, Content writing

Five Signs It’s Time to Invest in a Website Redesign

The internet is anything but a “set it and forget it” medium. Technology is changing fast enough that people from Generation X can remember when their first desktop had less RAM, storage, and processing power than their current smartphone. Your

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Posted in Website design

Keeping Up With Google and the Evolution of Websites

How old is your website? When did you first go on the web? If your website has not been updated significantly in the past year or two, you could be losing out on traffic and conversions and not even know

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Posted in SEO, Website design

The Power of Facebook’s Custom Audiences

It is not enough to have a Facebook page. It is not enough to update a Facebook page. It is not enough to have a strategy for social media. It is not enough to tweak your SEO. You, Small Business

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Posted in Digital Marketing, Marketing, Social Media

3 Email Marketing Solutions You’ll Love

Email is still a highly viable force in marketing. Anyone who tells you that email marketing is dead has everything completely backwards. Email marketing is still very much alive and vital to getting your company out there just as much

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Posted in Digital Marketing, Email Marketing

3 Social Media Tools You Need Right Now

Building a social media presence is not simply creating social media accounts, sticking the icons on your webpage, and having customers flock to your digital doorstep. Building a social media presence means that you are competing against thousands of other

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Posted in Digital Marketing, Social Media

It’s Not Just a Soapbox: Why Your Firm Needs a Blawg

Who are you? As a potential client navigates the internet looking for an attorney, it’s a question that you’re going to need to answer. Since 2014, when a Thompson-Reuters and FindLaw.com study found the most popular way to find an

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Posted in Blogging, Digital Marketing

Responding to Negative Reviews: Keeping It Confidential

When it comes to internet reviews, you either get really good ones or really bad ones. Most people don’t go online and put on their Op-Ed hat when something meets expectations. Nobody ever argues with a good review, it’s the

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Posted in Digital Marketing, Reputation Management

How to Get Found: 5 Tips for Better Search Engine Rankings

It’s not a matter of having a web presence; it’s a matter of using it. There are millions of law firm websites out there, but in order to move up the ranks of the search engines, you and your firm

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Posted in Digital Marketing, SEO

Law Firm Online Success Guide. Part 4: Your Online Reputation Matters

Sometimes life is a crap shoot. You pay your money, you take your chances. People don’t want to have to face this when they are seeking a professional of any type, to assist them where their own efforts have gained

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Posted in Reputation Management

Law Firm Online Success Guide. Part 2: 5 Tips for SEO Results

The first thing to understand about SEO is that it is not a magic wand. Like most things to do with computers, SEO is ruled by the law of GIGO – or if you put garbage in, you will get

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Posted in Digital Marketing, Digital Marketing Tips, SEO

Law Firm Online Success Guide. Part 1: Build for Conversion

Building a website for your law firm isn’t like building for any other type of line of business. While the approaches can be similar, there are key differences that can make or break a practice’s customer facing web portal. The

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Posted in Web Presence, Website design

The Art of War and the Marketer Part 4: Competitive Analysis

“If you know the enemy and know yourself, you need not fear result of a hundred battles.” – Sun Tzu One of the hardest things to do is to perform a strictly honest competitive analysis. This kind of analysis inventories

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The Art of War and the Marketer – Part 3: Playing a New Tune

“There are not more than five musical notes, yet the combinations of these five rise to more melodies than can ever be heard.”  – Sun Tzu The era of one note marketing is over and as cool as the Mid

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The Art of War and the Marketer Part 2: Measuring Results Means Preparation to Get Results

“Earth gives birth to length. Length gives birth to volume. Volume gives birth to counting. Counting gives birth to weighing. Weighing gives birth to victory.” ~ Sun Tzu All the great content, spot-on ads, and social media building is worth

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The Art of War and the Marketer. Part 1: Creating Native Marketing (Marketing That Doesn’t Feel Like Marketing)

“The supreme art of war is to subdue the enemy without fighting.”  ~ Sun Tzu By now, most Internet users are wise to the ways of marketing, and kind of annoyed by it. The ubiquity of advertising means that many

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Digital Marketing 101: 5 Ways to Make Your Brand Stand Out

It’s not possible to run a successful business without having a strong online presence. However, you need to be careful and strategic when approaching customers online, and there several things to keep in mind when trying to gain your audience’s

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Digital Marketing 101: 5 Ways to Make the Most of Positive Reviews

Customers love reviews. They’re written by people just like them, who have had experience with a product or service, and often, they read reviews not just to make a rational assessment, but to validate what they already knew to be

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Posted in Digital Marketing, Reputation Management

Digital Marketing 101: 5 Tips to Improve Your Social Media Results

With more than a billion active users on Facebook alone, it’s no surprise that companies want to take advantage of social media to connect with potential customers. People have integrated sites like Facebook, Instagram, and Twitter into their daily lives,

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Posted in Digital Marketing Tips, Social Media

Digital Marketing 101: 5 Tips for Crafting Sharable Content

Creating sharable content is the basis of content marketing, and sharability isn’t hard to formulate. It all comes down to following a few key principles, and writing with a distinct purpose. Take a blog like Buzzfeed, for example. When it

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Posted in Content writing, Digital Marketing, Digital Marketing Tips

Small Business Online Success Guide: Small Business Smarts

You are not Amazon. Or Zappos. You’re not Macy’s, or Wal-Mart, or any of the other top internet presences. Odds are that you are a small-small business and trying desperately to rise above the clamoring crowd and get yourself in

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Posted in SEO, Small Business, Web Presence

Small Business Online Success Guide: Not the Fairy Godmother Department

Social media is not a cure-all for your business blues. Social media is about building a relationship with your current and potential customers and clients. It’s not about generating sales leads, it’s not about driving traffic to your site, and

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Posted in Small Business, Social Media

Small Business Online Success Guide: Mobile Web vs. Mobile App

Budgeting for your web presence can be an education in the term, “Spoiled for choice.” Do you need a mobile website? How about an app? Which should you choose, a native or hybrid app and what’s the difference? It’s hard

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Posted in Mobile, Small Business

Small Business Online Success Guide: Going Local

Are you Amazon.com? Yes? Then you do not need to read this. If you are a small business wondering how to increase your profile in the local area, then you need to read on. While search terms called keywords can

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Posted in SEO, Small Business

Bring Your Joy to the World: Content Distribution

While it’s nice to take the Field of Dreams outlook on content and assume that if you post it, they will come, this unfortunately just isn’t how it works in reality. The best content on the Internet won’t do your

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Ghost of Digital Marketing Yet to Come: Up and Coming Web Design Trends

When it comes to keeping up with web design, too often it seems like some are beyond all hope. Even the subtlest shift causes dramatic changes in design standards a year or two down the road, making predictions about upcoming

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Ghost of Digital Marketing Present: Making Your Social Media Sparkle for the Season

Social media marketing has always been about living in the moment. Your post is only going to cross the feed of your followers once; the majority of them will scroll right by without a second glance. In order to get

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Ghost of Digital Marketing Past: Old SEO Techniques You Shouldn’t Be Using

Article submissions were dead, to begin with. As dead as…well, a handful of other highly dated practices in the world of search engine optimization. SEO is a volatile field, constantly changing and evolving quickly enough to leave the heads of

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Inbound Marketing Over Turkey Dinner: How to Explain Your Job This Thanksgiving

Inbound Marketing

It’s that time of year again! Everyone’s starting to get together, heading home and visiting relatives for some good old-fashioned pumpkin pie ad a finely roasted turkey dinner. While this is definitely an event to look forward to, it can

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4 Easy Steps to Find Success in Small Business SEO

SEO

How much do you know about search engine optimization? Most small to mid-size business entrepreneurs are at least tangentially aware of this highly necessary digital marketing method, but that doesn’t mean you’re by any means a pro. In fact, according

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4 Steps to Mobilize Your Brand

Digital Marketing

There are a lot of ways to get your brand moving, but what about getting it mobilized? Small Business Trends reports that a staggering 60 percent of online traffic now comes from mobile—so what does it take to make sure

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4 Steps to Fuel Your Facebook Marketing

Digital Marketing

Facebook is the driving force behind the marketing strategy of many a small to mid-size business, but while it seems pretty easy to start strong, keeping the momentum is the real challenge. Thankfully, there are a few ways to keep

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Monster Hunting: How to Recognize the Most Beastly Clients

Digital Marketing

You’ve probably had your fair share of nasty clients, everyone has. The problem comes when you can’t figure out how to recognize and categorize these terrifying beasts in order to avoid them as needed. Thankfully, the majority of monster clients

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Nightmare on Digital Marketing Street

Digital Marketing

Horror movie buffs the world over sing praise for the classic Wes Craven film, A Nightmare on Elm Street. For the uninitiated, the leading characters of the film are haunted by a supernatural monster that kills them in their dreams,

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Zombie Clients: What to Do When They Want Your Brain

Digital Marketing

If you’ve been in the business for more than about a week, you’ve run into this particular monster of a client before, and probably been scared off by more than one.  These are the clients that keep plowing forward, consuming

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How to Be a Marketing Necromancer in the Digital Age

Digital Marketing

Everyone wants to be the marketer who takes a down on its luck business and turns it around, restoring faith from the clientele and profits to the company. However, for most people this is a kind of magic that’s out

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Why Your Website Needs to Go Mobile

web design, mobile web design

For many small to mid-sized businesses, making the company website mobile-ready sounds like a huge hassle without any promise of return. These small to mid-sized businesses are, however, completely wrong. Mobile web browsing is on the rise, with Smart Insights

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Your Picture’s 1000 Words Should Always Be About You!

Digital Marketing

With so many stock photo services available online, it’s easy to fall into the habit of using this attractive, professional and pre-created photography on your website rather than anything specific to you or your business. Contrary to popular belief, however,

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