The holiday season and the weeks that follow the dawn of the new year are important times for small businesses. When you’re operating a small company – whether you offer goods, services, or something else entirely – it’s ideal to…
Get the Latest Online Marketing Trends in Web Design, Social Media, Blogging, and More.
Your Online Marketing Experts
Yearly Archives: 2018
Harnessing the Power of Social Media Holiday Season Promotions for Small Business
Tagged with: Digital Advertising, grow small business, Holiday season promotions, promote, small business, Social Media Advertising
Posted in Digital Marketing, Marketing
Posted in Digital Marketing, Marketing
The Secret to Increasing Mobile Conversion Rates
Today’s consumer is an increasingly mobile individual. Consider this: nearly 80% of social media use and over 70% of general online media use occurs on mobile devices. That means that your customer – whether they are across the globe or…
Tagged with: Mobile, Mobile First, Mobile First Marketing, mobile web design, mobile website
Posted in Mobile, Web Presence
Posted in Mobile, Web Presence
The Importance of Small Business Reputation Management
For small business owners, every small factor in business success matters. If you own or operate a company yourself- regardless of size – you likely understand how much seemingly-small things add up. One of these “small” things that are exceedingly important…
Using the Relationship Between Sales and Marketing to Boost the Efficiency of Your Business
A successful business runs and operates like a functional machine – a vast number of smaller parts working hard beneath the surface to produce results. When trying to understand the relationship between sales and marketing, it is imperative to view…
Top Tips to Build the Ultimate Website for Your Business
Website design continues to be one of the most important ways that your business is presented to customers. Even in the age of social media and eblasts, your website remains core to your online presence. These website design tips for…
What is High-Quality Content and Why Is It Important to Your Business?
For those who are marketing their business online – and in the modern marketplace, that should apply to every business owner and operator – the concept of high-quality online content is one that gets revisited often. Today’s consumers want more…
The Importance of Partnering with a Professional Web Design Agency
When building a website for your company, it can be tempting to cut corners to save on costs. Why work with a professional web design agency when you can hire someone who will put together an entire website for you…
Tagged with: digital marketing agency, web design, web design agency, website
Posted in Web Presence, Website design
Posted in Web Presence, Website design
Strategies to Increase Social Media Engagement After Recent Algorithmic Changes
In June of 2018, Facebook changed its algorithm to provide a more personalized experience for users. For most people who use the social media site, this was a positive change. It meant more authentic engagement with users who mattered to…
How to Market Your Small Business Online – On a Budget
Marketing your business is one of the many factors in finding success. However, marketing for smaller companies can be very confusing, since you have fewer resources available to you than larger companies might. This is where the internet can become…
How to Use Search Engine Keyword Tracking
If site content is king, then keywords are the power behind the throne. As a part of an overall SEO strategy, search engine keyword tracking is vital for making sure that the web crawlers are able to find and index…
Buff Up Your Blog SEO Strategy!
Keeping a blog is a great way to get your thoughts out there in front of potential clients. You can present the entire character of your company in just a few entries. However, it’s not enough to simply create and…
No Advertising Budget? Five Free Ways to Increase Website Traffic!
When it comes to getting the website visible to a targeted audience, big players have a lot of advantages. They have in-house marketing, advertising agencies, and all the tools at their fingertips to get their website in front of those…
Short Form vs. Long Form Content: Which is Better?
When planning content on your website, you might think that all content is the same. That’s not really correct. Content has to be tailored to meet the needs of your audience. Your intended demographic may have very specific ideas about…
What is Marketing Strategy and Why Your Small Business Needs It?
Marketing strategy is not just for big business. You don’t need an in-house marketing department to put together an effective marketing strategy for your small business. A marketing strategy is a plan for reaching out to a targeted demographic and…
How to Do Live Video on Facebook
Sometimes statistics are so shocking that they boggle the mind. The sheer force of a number used to convey information can seem incomprehensible. When Engadget.com breaks down some numbers from Facebook Live, it can leave you blinking. For those of…
What Is a Landing Page?
Many people confuse a homepage with a landing page. A landing page is a standalone page, but a homepage with elements of a landing page is still not a landing page. As the search engines classify sites, a landing page…
How to Improve Email Open Rates
Social media might be getting all the attention, but there is very little that does more to drive sales and an old-fashioned email. Even Millennials, blamed for disrupting every industry from paper napkins stories, have a strong preference for being…
The Power of Content Marketing
It’s time to sit down and think about what drives customer engagement. Back in the days before the Internet, a customer could engage with a catalog or a print ad, an ad on the radio or television, or a beautifully…
Social Media Toolkit: How to Use Instagram Effectively
Social media is more than Facebook and Twitter, and social media marketing is much more than just throwing a post once or twice per week. Instagram is a fantastic resource for small businesses to get their brand in front of…
Tagged with: Instagram, Instagram for Small Business, social media marketing
Posted in Digital Marketing, Social Media
Posted in Digital Marketing, Social Media
Advantages of Digital Marketing for Small Business
Small businesses face competition like never before. Today’s marketplace is indeed a global marketplace with customers availing themselves of every option to find what they are looking for whether it is from a shop down the block to a company…
The Advantages of Marketing Automation
There’s not much that’s more direct than an email, and in the history of the internet, it’s a fair bet that more people have clicked to open a marketing email than on any other form of advertising. Whether it’s B2B…
Tagged with: email marketing, marketing, marketing automation
Posted in Digital Marketing, Email Marketing
Posted in Digital Marketing, Email Marketing
What Does Google AMP Mean?
What is Google AMP? It refers to Google Accelerated Mobile Pages. What does Google AMP mean? Google Accelerated Mobile Pages (AMP) helps pages rank higher in the Search Engine Results Pages (SERPs). Plus, it’s supposed to provide faster load times…
The Revolution of Social Media and the English Language
There is no doubt the English language has gone through significant changes over the years. Yet, with the rise of the internet, the revolution of social media and the English language has rapidly increased. It’s also somewhat alarming in the…
A Full Service Internet Marketing Agency Explained
Internet marketing, also known as digital marketing, refers to all types of marketing done on the internet to drive leads to your website or promote your brand. Because we’ve gone digital, you’re going to have to go where your audience…
Why is Communication so Important in Business?
Why is communication so important in business between marketing companies and their clients? Good question. Picture this: the line of communication between you and your client was wide open. And then, suddenly, nada. It leaves you sitting between a rock…
Beginner’s Guide to Instagram for Lawyers
If you’re just getting started with social media, it’s smart to look into utilizing the big players like Facebook, which hit 2.07 billion users, and Instagram, which had 800 million users per month as of November 2017. Whether you’re new…
Creating an Online Presence for Your Business
There’s no doubt that creating an online presence for your business is essentially a key element for success. From e-commerce to brick-and-mortar locations, businesses are steadily expanding their reach through business websites and social media. Creating an Online Presence for…
Avoid These Website Design Mistakes
Website design mistakes aren’t limited to the technical aspect. Website content is just as important to help your beautiful website rank so visitors navigating the web can find you. Avoid These Website Design Mistakes If you’re looking to keep visitors…
Tips to Increase Your Twitter Engagement
Twitter is a fast-paced social media platform that leaves newcomers overwhelmed at the sheer quantity of content flowing through the platform. Never underestimate the power of your tweets. Better engagement results in more leads and sales. If you’re trying to…
How to Use Instagram for Small Business
With nearly 800 million users in 2017 and that figure projected to surpass a billion users in 2018, it would be the right move to use Instagram for small business social media marketing. Use Instagram for Small Business Instagram targets…
Importance of Google My Business Listing
If you own a local business, then it’s imperative for you to understand the importance of your Google My Business listing. You see, every day, more people are using Google to find local businesses and products. Benefits of Google My…
Changes Ahead: Marketing Your Small Business on Facebook
Have you heard the latest news regarding the changes in the Facebook algorithm? Have you considered the way you’ll handle marketing your small business on Facebook as a result of the newest updates? Marketing Your Small Business on Facebook Facebook’s…
Tagged with: Facebook, Facebook business page, social media marketing
Posted in Marketing, Social Media
Posted in Marketing, Social Media
Beginner’s Guide to SEO
What is search engine optimization (SEO)? It’s one of the most essential pieces to making your website whole by helping people find you organically. If you’re just getting started in designing your website then you need to use SEO best…
Latest Online Marketing Trends You Shouldn’t Ignore in 2018
If there’s any rule a marketer should adhere to, it’s to never ignore the latest online marketing trends. With internet ad revenue in 2017 totaling $40.1 billion in the United States alone, you can’t afford it. Latest Online Marketing Trends…
How to Increase Lead Generation With Your Blog
As a business, you’re looking create more revenue streams. It’s understandable that in today’s world when it comes to choosing which content to click on or items to buy, users have many options. Still, a blog is a great way…
Best Social Media Marketing Tips Every Small Business Owner Must Know
It’s important for small business owners to take advantage of these eight best social media marketing tips to reach their customers and grow. Nearly 2.5 billion individuals utilize social media. Owners can use social media to increase their digital footprint,…
Do’s & Don’ts of Successful Website Design and User Experience
There are several factors to consider to create a successful website design and user experience. Before you start, permit us to lay out some simple rules to follow that allows you to provide the best possible user experience while producing…
6 Website Design Mistakes That Destroy Your SEO
Your website isn’t just a spot on the web where you place your business information. In fact, website design mistakes destroy your SEO if you’re not careful. As a result, it can ruin your company’s marketing goals and opportunity for…
Build a Great Content Marketing Strategy for Your Business
The process of building a great content marketing strategy for your business is the key to your success. This process includes creating and publishing a continuous flow of valuable content to fit your company’s unique situation. This will be a…
5 Ways of Using Facebook to Market Your Business in 2018
Hopefully, you’ve started working on a comprehensive plan for using Facebook to market your business with a rock solid content marketing plan. If not, you should start thinking about the different techniques that can help you grow your business this…
Tagged with: Facebook, Facebook business page, Facebook help for business, social media marketing
Posted in Social Media
Posted in Social Media
Simple Ways to Secure Websites From Hackers
On October 17, 2017, Google Chrome released an update to begin flagging and penalizing websites that didn’t make the move to HTTPS. Websites collecting user passwords and credit card information without a basic security SSL certificate were marked unsafe due…
Get the Latest Online Marketing Trends in Web Design, Social Media, Blogging, and More. 