For many small business owners, online marketing professionals might as well be speaking Klingon. What’s an SMB? What does PPC mean? What’s the difference between a planned marketing campaign and real-time marketing? Don’t worry, this guide will get you up…
It goes without saying that big brands are big for a reason: it’s all about marketing. One of the most common mistakes small businesses make is assuming that the most powerful marketing techniques and standards used by big businesses are…
It seems like every social media guru has a formula on when you should post to Facebook. Some swear by first thing in the morning, between 6:00 and 8:00 AM, three weekdays and Saturday; others sing the praises of the…
There are lots of different ways to increase website conversions, and a lot of people who will claim to tell you that they have a magic formula to boost your numbers. The methods vary in complexity and approach, but there…
Online reputation management is relatively new and the majority of small and mid-size businesses don’t give it much attention. However, simple marketing principles will tell you that people listen to other people before making a purchase; one bad review can…
Nothing is static on the Internet. It’s a place of constant growth and change, where tactics for optimizing your website can change seemingly overnight. You’ve heard a lot about black hat versus white hat SEO, but now you’re going to…
You know all about how to gather followers on Facebook by now. You know how to attract the right audience and what to say to get more likes day to day. That’s not all there is to it, however; just…
With social networks overtaking daily life on every front, there’s no doubt that business professionals of all kinds need to have a social media presence somewhere. The most expected first choice for salespeople and independent entrepreneurs is LinkedIn. In 2013,…
Every business needs some kind of web presence, some more than others. While Facebook and Twitter can be a good start, nothing compares to your own business website; while many small business owners feel this to be a secondary or…
There are a lot of ways to measure success in marketing. When it comes to social media, the sheer volume of numbers and figures to process can be overwhelming. The fact of the matter is, there’s a lot of meat…
There are a lot of so-called SEO and SEM specialists who will tell you marvelous tales of all the things that they can do for you, very often in the context of destroying your competition. While the language of competition…
No marketing professional ever seriously asks if a small business wants more web traffic; these days, that’s practically a trick question. By the middle of 2014, Small Business Trends reported that a whopping 60 percent of all web traffic was…
Some types of content are a lot more successful than others. Visually appealing and interesting content invites a click and then a share to social media like Facebook, Tumblr, Reddit and other networks that can take a video or image…
In this day and age, a good social media presence is everything. The best social media presence can help grow your business both dramatically and organically. Obtaining a major increase in leads and conversions naturally is an opportunity of which…
How many videos does your business have posted on Facebook? If your answer is “none,” or even “just a couple,” then you need to catch up with the growing marketing platform as soon as possible! According to Facebook’s own business…
Responsive website design is functional web design, with no added bling or extraneous elements. Everything is clickable, actionable, fast-loading, and leads from the landing page deeper into the site. Responsive web design means that your reader can view the page…
Thinking about running a campaign on Google Adwords? Or Facebook? Or any other online advertising platform? Make sure you have a landing page that supports your ads and lets you track your ROI. One thing many business owners that are new to…
Branding is not just for big corporations launching a new product or service. Small businesses can benefit from creating and promoting a brand image for themselves, too. You don’t need to spend millions, but just start with five simple steps…
Often times, I will ask people, “Do you have a Facebook page setup for your business?” and they will tell me, “Of Course!” Then later we find out it’s a personal account, not a Facebook Business page. If you are…
Boosting your blog into view isn’t as easy as “If you write it, they will come.” There are millions of other bloggers out there who have been at this for a long time and have taken steps to get results…
Not all businesses are built the same, and neither are all Facebook Business pages. When it comes to setting up your artwork on Facebook, you want to create the best artistic representation of your business within the confines of the space.…
Sometimes, doing it yourself isn’t the best option after all. It can be tempting, especially if you’re looking to save money, but unless you already have experience in the field choosing the DIY route will almost certainly limit your profitability…
If you are a DIY (Do-It-Yourself) business owner, and want to create a Facebook business page on your own, setting it up can be quick if you know what you are doing. In this video blog, we will give you quick…
Measuring the return on investment for social media marketing can be a chore in and of itself. What metrics do you focus on? How do you tell what worked and what didn’t? How do you quantify it? The best way…
When it comes to search engine optimization, no one has it quite as rough as small businesses. It’s a rare thing for a small business to have the funds to hire out their SEO management to a full-service agency, and…
Have you ever visited a website while searching for a particular product or service, but found the design of the site so off-putting that you couldn’t complete your purchase? You’re not alone—and you could be part of the problem. When…
While there’s always some debate about what makes a brand the “best” on any given platform, there’s plenty to learn from every brand that reaches any level of social media success. What follows is a list of the top three…
They say that no man is an island, but did you know the same can—and should—be said about your digital marketing endeavors? Your online presence can often feel a bit disjointed, with a clean and professional image on your company…
These days it seems like everyone has a page on Facebook—and with good reason! The Next Web reports that Facebook sees almost 800 million users every day, with more than 1.2 billion users total. That’s a huge audience that your…
Social media is a must for any business, no matter the size. Customers today are different than they were ten years ago; instead of looking for the best commercial or the most economic service, today’s buyers are a tech-savvy group…
If you’re like most small to mid-size businesses, you manage your social media on your own. Why hire someone to post to Facebook, Twitter and other social networks for you when you can do it yourself between customers in the…
Anyone who knows anything about digital marketing knows that content is king. You could have the best product or service in the history of humankind, and you would still flounder for conversions if you lacked the ability to discuss, describe…
What’s the best way to measure your success online? Rising search ranks are one way, and one of the most popular and pervasive, but being the number one search result for your chosen search terms won’t help your business make…
A company website is a storefront, calling card and catalogue rolled into a single platform. Something this important, unfortunately, requires a great deal of care and delicacy to produce and maintain properly. There are plenty of guides on what you…
If you’re looking to grow your business, no matter the size, you’ve probably already looked into online marketing. Search engine optimization, pay per click advertisements—there are a lot of different ways to tackle the problem and reach your goals more…
If you’re trying to establish your business online, one of the best ways to do so is to start up a blog. Not just a blog posting whatever strikes your fancy at the time, of course, but a blog dedicated…
Like many businesses, you may use Facebook to help boost your traffic and conversions. However, the Facebook Ad Campaign tool goes through multiple changes throughout the year; the most recent batch has created a drastic change in overall structure, leaving…
Your business should already have a blog, but marketing that blog can often be a bit confusing, if not aggravating. You should always share each new blog post through your company’s various social media accounts, from Facebook to Twitter, but…
It’s essential to start the new year knowing what lies ahead for web design since it’s one of the most important aspects of marketing your business. The coming year is gearing up to be the bigger and better versions of…
Landing pages are used for multiple functions, whether as a way to draw a visitor in for a specific offer or simply the front page of your website. Just like every marketing philosophy, there are major dos and don’ts when…
SEO optimization is not a new approach to drawing traffic to your website, but it’s still a popular one. It also becomes progressively more complex each year, and in order to reap its benefits, you need to stay ahead of…
Social media is the name of the game all year round, but the holidays are one of the most important times to pull out all the stops. Here are three tactics to do one last round of social media marketing…
The holiday season is in full swing, which means now is the time for your small business to make the most of one of the busiest times of the year. To help get you on the right track before Thanksgiving…
It’s the one thing no business manager or owner wants to hear – your website sucks. Unfortunately, simply sticking your head in the sand and hoping for the best won’t change the fact that your page isn’t up to par.…
Budgeting for your business sometimes means making some tough calls with the company finances. Whether it’s cutting down on certain marketing endeavors or shifting limited funds to different areas of the organization, making the right choices on these important topics…
One of the biggest mistakes a business can make is viewing its website as some sort of tangential or secondary tool. Sure, building a strong stable of in-house employees that handle consumer relations is a top priority, but neglecting your…
With roughly two-thirds of the adult U.S. population logging on daily, according to Monica Anderson and Andrea Caumont of Pew Research, there’s no denying that keeping track of all the latest trends and developments within Facebook’s user base can tell…
While raising awareness for your brand via social media, blogging, and other marketing strategies helps boost traffic, your hard work will be all for naught if you’re showing off a website that’s locked in the digital Dark Ages. To avoid…
Connecting with your audience isn’t just about churning out content at a torrid pace. To really make a positive impression on the viewers that matter most, you’ll need to find a way to tell your brand’s story. While this might…
The Internet is full of blogs and sites telling you how powerful social media is in conjunction with the rest of your digital marketing efforts. While this claim has plenty of stats to back it up, how do you know…
It’s a worn out cliché, but it’s never meant more in the world of digital marketing than it does today – you only get one shot at a great first impression, so you had better make the most out of…
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