While it’s nice to take the Field of Dreams outlook on content and assume that if you post it, they will come, this unfortunately just isn’t how it works in reality. The best content on the Internet won’t do your…
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Yearly Archives: 2015
Ghost of Digital Marketing Yet to Come: Up and Coming Web Design Trends
When it comes to keeping up with web design, too often it seems like some are beyond all hope. Even the subtlest shift causes dramatic changes in design standards a year or two down the road, making predictions about upcoming…
Ghost of Digital Marketing Present: Making Your Social Media Sparkle for the Season
Social media marketing has always been about living in the moment. Your post is only going to cross the feed of your followers once; the majority of them will scroll right by without a second glance. In order to get…
Tagged with: digital marketing, social media, social media marketing
Posted in Digital Marketing, Social Media
Posted in Digital Marketing, Social Media
Ghost of Digital Marketing Past: Old SEO Techniques You Shouldn’t Be Using
Article submissions were dead, to begin with. As dead as…well, a handful of other highly dated practices in the world of search engine optimization. SEO is a volatile field, constantly changing and evolving quickly enough to leave the heads of…
Inbound Marketing Over Turkey Dinner: How to Explain Your Job This Thanksgiving
It’s that time of year again! Everyone’s starting to get together, heading home and visiting relatives for some good old-fashioned pumpkin pie ad a finely roasted turkey dinner. While this is definitely an event to look forward to, it can…
4 Easy Steps to Find Success in Small Business SEO
How much do you know about search engine optimization? Most small to mid-size business entrepreneurs are at least tangentially aware of this highly necessary digital marketing method, but that doesn’t mean you’re by any means a pro. In fact, according…
4 Steps to Mobilize Your Brand
There are a lot of ways to get your brand moving, but what about getting it mobilized? Small Business Trends reports that a staggering 60 percent of online traffic now comes from mobile—so what does it take to make sure…
4 Steps to Fuel Your Facebook Marketing
Facebook is the driving force behind the marketing strategy of many a small to mid-size business, but while it seems pretty easy to start strong, keeping the momentum is the real challenge. Thankfully, there are a few ways to keep…
Monster Hunting: How to Recognize the Most Beastly Clients
You’ve probably had your fair share of nasty clients, everyone has. The problem comes when you can’t figure out how to recognize and categorize these terrifying beasts in order to avoid them as needed. Thankfully, the majority of monster clients…
Nightmare on Digital Marketing Street
Horror movie buffs the world over sing praise for the classic Wes Craven film, A Nightmare on Elm Street. For the uninitiated, the leading characters of the film are haunted by a supernatural monster that kills them in their dreams,…
Zombie Clients: What to Do When They Want Your Brain
If you’ve been in the business for more than about a week, you’ve run into this particular monster of a client before, and probably been scared off by more than one. These are the clients that keep plowing forward, consuming…
How to Be a Marketing Necromancer in the Digital Age
Everyone wants to be the marketer who takes a down on its luck business and turns it around, restoring faith from the clientele and profits to the company. However, for most people this is a kind of magic that’s out…
Why Your Website Needs to Go Mobile
For many small to mid-sized businesses, making the company website mobile-ready sounds like a huge hassle without any promise of return. These small to mid-sized businesses are, however, completely wrong. Mobile web browsing is on the rise, with Smart Insights…
Your Picture’s 1000 Words Should Always Be About You!
With so many stock photo services available online, it’s easy to fall into the habit of using this attractive, professional and pre-created photography on your website rather than anything specific to you or your business. Contrary to popular belief, however,…
Online Marketing 101: Small Businesses
For many small business owners, online marketing professionals might as well be speaking Klingon. What’s an SMB? What does PPC mean? What’s the difference between a planned marketing campaign and real-time marketing? Don’t worry, this guide will get you up…
Tagged with: content marketing, digital marketing, social media marketing
Posted in Digital Marketing Tips
Posted in Digital Marketing Tips
5 Marketing Lessons from the Strongest Brands
It goes without saying that big brands are big for a reason: it’s all about marketing. One of the most common mistakes small businesses make is assuming that the most powerful marketing techniques and standards used by big businesses are…
Tagged with: brand, brand development, digital marketing, digital marketing agency
Posted in Digital Marketing, Digital Marketing Tips
Posted in Digital Marketing, Digital Marketing Tips
Social Media 101: the Science of Facebook Scheduling
It seems like every social media guru has a formula on when you should post to Facebook. Some swear by first thing in the morning, between 6:00 and 8:00 AM, three weekdays and Saturday; others sing the praises of the…
Three Easy Ways to Boost Your Conversions
There are lots of different ways to increase website conversions, and a lot of people who will claim to tell you that they have a magic formula to boost your numbers. The methods vary in complexity and approach, but there…
Avoiding Online Reputation Crises in 5 Easy Steps
Online reputation management is relatively new and the majority of small and mid-size businesses don’t give it much attention. However, simple marketing principles will tell you that people listen to other people before making a purchase; one bad review can…
5 SEO Tactics You Need to Stop
Nothing is static on the Internet. It’s a place of constant growth and change, where tactics for optimizing your website can change seemingly overnight. You’ve heard a lot about black hat versus white hat SEO, but now you’re going to…
Keeping Followers Engaged on Facebook
You know all about how to gather followers on Facebook by now. You know how to attract the right audience and what to say to get more likes day to day. That’s not all there is to it, however; just…
Tweet of a Salesman
With social networks overtaking daily life on every front, there’s no doubt that business professionals of all kinds need to have a social media presence somewhere. The most expected first choice for salespeople and independent entrepreneurs is LinkedIn. In 2013,…
The Web, Designed for You
Every business needs some kind of web presence, some more than others. While Facebook and Twitter can be a good start, nothing compares to your own business website; while many small business owners feel this to be a secondary or…
Social Media Analytics 101: Stats You Should Watch
There are a lot of ways to measure success in marketing. When it comes to social media, the sheer volume of numbers and figures to process can be overwhelming. The fact of the matter is, there’s a lot of meat…
White Hat Hacks For Competitor Analysis
There are a lot of so-called SEO and SEM specialists who will tell you marvelous tales of all the things that they can do for you, very often in the context of destroying your competition. While the language of competition…
Tagged with: competitive analysis, competitor analysis, digital marketing, white hat
Posted in Digital Marketing
Posted in Digital Marketing
Want More Web Traffic? Get a Mobile Website!
No marketing professional ever seriously asks if a small business wants more web traffic; these days, that’s practically a trick question. By the middle of 2014, Small Business Trends reported that a whopping 60 percent of all web traffic was…
Tagged with: Mobile, mobile web design, mobile website, Responsive web design, responsive website, Web Traffic
Posted in Digital Marketing, Website design
Posted in Digital Marketing, Website design
Pump Up Your Stats with Shareable Visual Content
Some types of content are a lot more successful than others. Visually appealing and interesting content invites a click and then a share to social media like Facebook, Tumblr, Reddit and other networks that can take a video or image…
Improving Social Media Presence: Planning is Everything
In this day and age, a good social media presence is everything. The best social media presence can help grow your business both dramatically and organically. Obtaining a major increase in leads and conversions naturally is an opportunity of which…
Facebook and Video: Everything Your Business Needs
How many videos does your business have posted on Facebook? If your answer is “none,” or even “just a couple,” then you need to catch up with the growing marketing platform as soon as possible! According to Facebook’s own business…
Quick Tips to Create a Responsive Web Design
Responsive website design is functional web design, with no added bling or extraneous elements. Everything is clickable, actionable, fast-loading, and leads from the landing page deeper into the site. Responsive web design means that your reader can view the page…
Creating Landing Pages for Online Advertising
Thinking about running a campaign on Google Adwords? Or Facebook? Or any other online advertising platform? Make sure you have a landing page that supports your ads and lets you track your ROI. One thing many business owners that are new to…
5 Steps to Boost Your Brand Online
Branding is not just for big corporations launching a new product or service. Small businesses can benefit from creating and promoting a brand image for themselves, too. You don’t need to spend millions, but just start with five simple steps…
The Difference Between Facebook Business Page & Personal Page
Often times, I will ask people, “Do you have a Facebook page setup for your business?” and they will tell me, “Of Course!” Then later we find out it’s a personal account, not a Facebook Business page. If you are…
5 Ways to Avoid Spinning Your Wheels While Blogging
Boosting your blog into view isn’t as easy as “If you write it, they will come.” There are millions of other bloggers out there who have been at this for a long time and have taken steps to get results…
Creating the Best Artwork for Your Facebook Business Page
Not all businesses are built the same, and neither are all Facebook Business pages. When it comes to setting up your artwork on Facebook, you want to create the best artistic representation of your business within the confines of the space.…
Why Hiring a Digital Marketing Agency is Worth Your Money
Sometimes, doing it yourself isn’t the best option after all. It can be tempting, especially if you’re looking to save money, but unless you already have experience in the field choosing the DIY route will almost certainly limit your profitability…
Tips For Creating a Facebook Business Page
If you are a DIY (Do-It-Yourself) business owner, and want to create a Facebook business page on your own, setting it up can be quick if you know what you are doing. In this video blog, we will give you quick…
3 Tips on Improving Your Social Media ROI
Measuring the return on investment for social media marketing can be a chore in and of itself. What metrics do you focus on? How do you tell what worked and what didn’t? How do you quantify it? The best way…
Biggest SEO Mistakes Made by Small Businesses
When it comes to search engine optimization, no one has it quite as rough as small businesses. It’s a rare thing for a small business to have the funds to hire out their SEO management to a full-service agency, and…
Are You Killing Your Conversion Rate with These Web Design Mistakes?
Have you ever visited a website while searching for a particular product or service, but found the design of the site so off-putting that you couldn’t complete your purchase? You’re not alone—and you could be part of the problem. When…
What Can You Learn from the 3 Most Successful Brands on Facebook?
While there’s always some debate about what makes a brand the “best” on any given platform, there’s plenty to learn from every brand that reaches any level of social media success. What follows is a list of the top three…
The Circle of Life: How to Make Your Digital Presence Support Itself
They say that no man is an island, but did you know the same can—and should—be said about your digital marketing endeavors? Your online presence can often feel a bit disjointed, with a clean and professional image on your company…
Small Business on the Social Network
These days it seems like everyone has a page on Facebook—and with good reason! The Next Web reports that Facebook sees almost 800 million users every day, with more than 1.2 billion users total. That’s a huge audience that your…
Become a Social Media Strategist
Social media is a must for any business, no matter the size. Customers today are different than they were ten years ago; instead of looking for the best commercial or the most economic service, today’s buyers are a tech-savvy group…
Social Media: 5 Reasons DIY May Not Be Right for You
If you’re like most small to mid-size businesses, you manage your social media on your own. Why hire someone to post to Facebook, Twitter and other social networks for you when you can do it yourself between customers in the…
Less is More When Content is King
Anyone who knows anything about digital marketing knows that content is king. You could have the best product or service in the history of humankind, and you would still flounder for conversions if you lacked the ability to discuss, describe…
Coming in for a Landing: Designing for Conversions
What’s the best way to measure your success online? Rising search ranks are one way, and one of the most popular and pervasive, but being the number one search result for your chosen search terms won’t help your business make…
5 Pitfalls of Web Design
A company website is a storefront, calling card and catalogue rolled into a single platform. Something this important, unfortunately, requires a great deal of care and delicacy to produce and maintain properly. There are plenty of guides on what you…
Growing Your Business: More Than Just Online Marketing
If you’re looking to grow your business, no matter the size, you’ve probably already looked into online marketing. Search engine optimization, pay per click advertisements—there are a lot of different ways to tackle the problem and reach your goals more…
What a Blog Can Do for Your Business
If you’re trying to establish your business online, one of the best ways to do so is to start up a blog. Not just a blog posting whatever strikes your fancy at the time, of course, but a blog dedicated…
The Changing Face of the Facebook Ad Campaign
Like many businesses, you may use Facebook to help boost your traffic and conversions. However, the Facebook Ad Campaign tool goes through multiple changes throughout the year; the most recent batch has created a drastic change in overall structure, leaving…
Tagged with: digital marketing, Facebook, social media, social media marketing
Posted in Social Media
Posted in Social Media
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