Yearly Archives: 2015

Bring Your Joy to the World: Content Distribution

While it’s nice to take the Field of Dreams outlook on content and assume that if you post it, they will come, this unfortunately just isn’t how it works in reality. The best content on the Internet won’t do your

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Posted in Digital Marketing

Ghost of Digital Marketing Yet to Come: Up and Coming Web Design Trends

When it comes to keeping up with web design, too often it seems like some are beyond all hope. Even the subtlest shift causes dramatic changes in design standards a year or two down the road, making predictions about upcoming

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Posted in Digital Marketing, Website design

Ghost of Digital Marketing Present: Making Your Social Media Sparkle for the Season

Social media marketing has always been about living in the moment. Your post is only going to cross the feed of your followers once; the majority of them will scroll right by without a second glance. In order to get

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Posted in Digital Marketing, Social Media

Ghost of Digital Marketing Past: Old SEO Techniques You Shouldn’t Be Using

Article submissions were dead, to begin with. As dead as…well, a handful of other highly dated practices in the world of search engine optimization. SEO is a volatile field, constantly changing and evolving quickly enough to leave the heads of

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Posted in Digital Marketing, SEO

Inbound Marketing Over Turkey Dinner: How to Explain Your Job This Thanksgiving

Inbound Marketing

It’s that time of year again! Everyone’s starting to get together, heading home and visiting relatives for some good old-fashioned pumpkin pie ad a finely roasted turkey dinner. While this is definitely an event to look forward to, it can

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Posted in Digital Marketing

4 Easy Steps to Find Success in Small Business SEO

SEO

How much do you know about search engine optimization? Most small to mid-size business entrepreneurs are at least tangentially aware of this highly necessary digital marketing method, but that doesn’t mean you’re by any means a pro. In fact, according

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Posted in Digital Marketing Tips, SEO

4 Steps to Mobilize Your Brand

Digital Marketing

There are a lot of ways to get your brand moving, but what about getting it mobilized? Small Business Trends reports that a staggering 60 percent of online traffic now comes from mobile—so what does it take to make sure

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Posted in Digital Marketing Tips