If there’s any rule a marketer should adhere to, it’s to never ignore the latest online marketing trends. With internet ad revenue in 2017 totaling $40.1 billion in the United States alone, you can’t afford it.
Latest Online Marketing Trends for 2018
While mobile marketing and automation began to really take hold in 2017, the latest online marketing trends are geared to create more personalized content for your customers. Check out what you need to look for in 2018.
Better Content Marketing Strategies
Content marketing has been a growing trend making it even more difficult to stand out from the crowd. Whether you’re using Facebook to market your business or Instagram to promote your business, a documented and concise content marketing strategy is absolutely imperative if you want to succeed.
In fact, 62 percent of B2B companies with a documented content marketing strategy obtain higher levels of success when compared to others with only a verbal or no plan at all. Seventy-two percent attribute overall strategy as a contributing factor behind their increased content marketing success. The bottom line is this: When you deploy a documented content marketing strategy with attainable goals, you begin to move forward.
Videos & Live Feed
In 2017, video content dominated the online market. Videos tend to reach a wider customer base by being able to easily capture their attention. Users are more likely to interact with video content than other forms of content because viewers relate better.
Consider using expert reviews, webinars, in-depth product reviews, and tutorials to spread brand awareness. Using Facebook Live is great for getting more personal with your customers, Q & A sessions, live events, and real-time updates.
Increased Machine Learning
Machine learning is a type of artificial intelligence. Machines learn and adapt to the incoming data instead of having a programmer consistently reprogramming it to adjust for updates. An example of this would be email marketing that creates emails based on the buying behaviors of your customers. Machine learning makes it easier gather evolving customer behavioral data, allowing you to react to it more accurately.
Tailored Marketing Automation
Marketing automation isn’t groundbreaking news but the shift to making it more customer-centric is a major focus today. Marketing automation makes a marketer’s job more efficient by giving them the tools to create a more personalized experience.
You can foster leads and retain clients through personalized emails, deliver a steady stream of relevant content, automate retention programs, analyze and segment organic client profiles, and more. One huge advantage is the data is continuously being updated, meaning you spend less time sorting through it.
Improved Conversion Rate Optimization
Even though research shows 65 percent of marketers report improved conversion rate optimization, 37 percent report being dissatisfied with results. Marketers implementing more than three optimization methods are seeing more success than those who use less.
To improve conversion rate optimization in 2018, it’s imperative to gather additional data through A/B testing, copy optimization, online surveys, client feedback, website personalization, and other forms of testing. Some methods, such as A/B testing, are considered to be more valuable than others. To produce a high return, marketers will need to utilize the latest online marketing trends in 2018 or face the possibility of getting left behind.
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