Blog Archives

Social Media 101: the Science of Facebook Scheduling

Facebook, Social Media

It seems like every social media guru has a formula on when you should post to Facebook.  Some swear by first thing in the morning, between 6:00 and 8:00 AM, three weekdays and Saturday; others sing the praises of the

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Posted in Digital Marketing

Keeping Followers Engaged on Facebook

Facebook followers

You know all about how to gather followers on Facebook by now. You know how to attract the right audience and what to say to get more likes day to day. That’s not all there is to it, however; just

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Posted in Social Media

Facebook and Video: Everything Your Business Needs

Facebook video, Digital Marketing

How many videos does your business have posted on Facebook? If your answer is “none,” or even “just a couple,” then you need to catch up with the growing marketing platform as soon as possible! According to Facebook’s own business

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Posted in Digital Marketing

Creating the Best Artwork for Your Facebook Business Page

Facebook Art

Not all businesses are built the same, and neither are all Facebook Business pages. When it comes to setting up your artwork on Facebook, you want to create the best artistic representation of your business within the confines of the space.

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Posted in Marketing

What Can You Learn from the 3 Most Successful Brands on Facebook?

While there’s always some debate about what makes a brand the “best” on any given platform, there’s plenty to learn from every brand that reaches any level of social media success. What follows is a list of the top three

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Posted in Social Media

The Changing Face of the Facebook Ad Campaign

Facebook ads, social media marketing

Like many businesses, you may use Facebook to help boost your traffic and conversions. However, the Facebook Ad Campaign tool goes through multiple changes throughout the year; the most recent batch has created a drastic change in overall structure, leaving

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Posted in Social Media

Putting Facebook Insights to Good Use for Your Small Business

Facebook, Social Media

With roughly two-thirds of the adult U.S. population logging on daily, according to Monica Anderson and Andrea Caumont of Pew Research, there’s no denying that keeping track of all the latest trends and developments within Facebook’s user base can tell

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Posted in Social Media