Building a social media presence is not simply creating social media accounts, sticking the icons on your webpage, and having customers flock to your digital doorstep. Building a social media presence means that you are competing against thousands of other businesses of your type, and hundreds of businesses in your local area. Building a social media presence is a craft all its own, and for any craft you need the proper tools. So let’s take a look at three of the most important tools around for every day business use.
Social Media Management Tools You Should Be Using
Sprout Social: Sprout Social is a social media management tool that covers Twitter, LinkedIn, Facebook and Google+. For larger company, it helps organizations manage their internal and external communication across social media platforms. Instead of hopping around to various inboxes, all messages are gathered in one place, taggable, and easily organized. Users will be able to schedule their postings, lining them up in a queue for publication, and coordinate with various team members who are creating the content and marketing campaigns. You will also be able to engage quickly with your customers to resolve customer service issues, answer questions, and provide support.
StatusBrew: These applications allows you to manage your Twitter and Instagram accounts, as well as Facebook and Google+. You’ll be able to analyze your data, as well as monitor your ROI and conversion rate. It’s lighter on customer outreach and support than Sprout Social, and more of an internal tool that allows you to keep a firm eye on your follow and unfollow rate.
Hootsuite: It’s one of the first social media management apps, and it remains one of the most transparent and intuitive. It has both a professional and Enterprise package, but has some very key values for small businesses. For small businesses, the professional package includes from 50 to 100 or social profiles, scheduling for up to 350 posts at a time, analytics reports, two Hootsuite Facebook ads per month, and other services on an à la carte basis. You can go as big or as small as you wish. Use Hootsuite University to learn all the tips and tricks you will need to deploy Hootsuite like a pro.
Remember, the goal of using these tools is to build not just a social media presence, but a group of active and consistent followers across all of your platforms. As you develop your social media presence, you will find tools that work for you and others that don’t. In OldNet speak, YMMV* and you may find other tools more to your liking, and that give you better results.
Take some time and share with us and other readers the tools that help you do your job, and build your social media presence and contacts.
*Your Mileage May Vary.